We want YOU to write for the MITX blog! We want to feature our rock star members, and their points of view, on the most discussed and questioned industry topics. Writing for our blog is a members only benefit and one we hope everyone takes advantage of. Who better to educate our readers than some of our very own?
Please welcome this week's guest blogger; Gerald Kimber White, Senior Managing Director at RF|Binder. Gerald was assigned to Uncharted Play during the MITX Up Hackathon, who recently developed the SOCCKET Ball. Learn more about this innovative product in this article from Co.EXIST!
Last week, I was scheduled to participate in the latest MITX UP “hackathon” but when Wednesday evening rolled around and I ran through my mental “to do” list – preparing for two new business pitches, our agency’s annual meeting in New York, this week’s SXSWedu in Austin, etc. – part of me felt I should skip it and stay focused on my other obligations. As much as I love going to the hackathons, there was simply no way to get it all in. Fortunately, the selfish side of me that loves the hackathon experience overwhelmed the clock-watching side of me and I went to the Harvard Innovation Lab to meet another startup.
FutureM’s call for proposals is open! I hope you are thinking about submitting a proposal, strategizing with your team on an idea that brings your company’s expertise to life. Understanding the criteria we use to select sessions is important during your thought process; below please find examples and ideas to make sure your session is set up for success and earns a gold star.
Criteria #1: Forward thinking and innovative topics about modern marketing.
Criteria #2: New and unique ideas, either in format or topic.
FutureM is about the future of Marketing, so sessions that are forward-thinking and futuristic are a must. Consider choosing a topic that is innovative - delve into areas that may take a little vision or have a unique viewpoint on an ongoing debate. You don’t necessarily have to be a visionary predicting what Marketing will look like in 2020. But we are looking for ideas based on thoughts about what the future holds for us, even if the future is more like tomorrow than 2020. Speaker proposals from your PR team to get your executives a stage for their sales pitch aren’t what we are want; these proposals are the first to be cut because they don’t incorporate the kind of deep and curious thinking we’re looking for.