Improving the Quality of the OmniChannel Digital Experience - Part 2

Posted by Kate Jurras on Thu, Feb 21, 2013

Please welcome this week's guest blogger: Lorenz Jakober, Senior Product Marketing Manager at Akamai Technologies. Responsible for the product marketing of Akamai's Aqua product line, Jakober brings a wealth of experience focused on web and mobile application design, performance optimization, usability, and delivery. Prior to joining Akamai Technologies he drove mobile product marketing strategy and the complexity at the edge theme for Compuware Gomez. This is part two of a two-part blog post from Lorenz.

Now let’s focus on how to create engaging, holistic experiences across your different channels. In particular the digital experiences inside and outside your stores. We know that end-users have high expectations when it comes to web and mobile experiences. In fact, Akamai commissioned Forrester to conduct some end-user research back in 2009 and asked consumers how fast do they expect a website to load on their PC? 47% said 2 seconds or less.

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Improving the Quality of the OmniChannel Digital Experience - Part 1

Posted by Kate Jurras on Wed, Feb 20, 2013

Please welcome this week's guest blogger: Lorenz Jakober, Senior Product Marketing Manager at Akamai Technologies. Responsible for the product marketing of Akamai's Aqua product line, Jakober brings a wealth of experience focused on web and mobile application design, performance optimization, usability, and delivery. Prior to joining Akamai Technologies he drove mobile product marketing strategy and the complexity at the edge theme for Compuware Gomez. This is part one of a two-part blog post from Lorenz.

We all know digital commerce is evolving. It used to be pretty simple. A person would visit your ecommerce web application from her PC over a wired connection. You probably had to support one, maybe two browsers. The world has changed. No longer do consumers shop only from their desks. We have entered the age of couch commerce, showrooming and price check apps on mobile devices.

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Dead Print Walking

Posted by Kate Jurras on Fri, Feb 15, 2013

This guest post is by Pamela Neville, VP, Account Management at AMP Agency. Pamela recently joined the agency; prior to AMP, Pamela worked at Digitas, driving growth for a variety of clients via effective strategic marketing programs.

During the BIMA event last month, AMP Agency and Digitas valiantly debated whether print would still be around in 5 years given the ongoing mass adoption of smart phones and tablets. Although we at AMP made a convincing argument that print will remain firmly in place for at least 5 years given the longevity of our older generations and the ubiquitous use of print on airplanes (takeoff and landing), waiting rooms and the like, there is clearly more to it. Print has a place amongst the media mix. There is no denying that digital is growing and newsstand is decreasing. But, it is my contention that the evolution will not be a slow death but rather a shift in how consumers use the print medium. Three main drivers impact this shift: emotional response to print, situational usage and content.

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MITX Announces: FutureM Is Now Accepting Session Proposals for Our 2013 Event

Posted by Jaime Reynolds on Wed, Feb 13, 2013

Did you see our announcement yesterday? FutureM is officially accepting session proposals for this year's event! Opening the call for proposals marks the first big milestone in our journey to create FutureM 2013, and we hope as many of you as possible will join us as session partners (or as sponsors which we're also seeking, and soon as attendees and supporters when registration opens later this spring!). The full press announcement is posted below, with more information found on FutureM.org.

FutureM, a three-day event experience on the future of Marketing, is now accepting session proposals for its October 2013 event. The brainchild of MITX (Massachusetts Innovation & Technology Exchange) and a group of marketing and media leaders from the Greater Boston area, FutureM invites companies, organizations, venture firms and university groups from across the nation to submit a topic idea that explores what’s new and what’s next in Marketing.

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SoLoMo… Marketers Will SoDoThat in 2013

Posted by Kate Jurras on Tue, Feb 12, 2013

To kick-off the new year, we asked some of our smartest guest writers to reflect on the past year and look to the upcoming year. This post is by Rick Jensen, Senior Vice President, Chief Sales and Marketing Officer at Constant Contact. Rick oversees the company's sales and marketing functions. He joined Constant Contact in May 2011, bringing with him more than two decades of consumer and small business marketing and sales experience, a passion for small organization success, and a strong track record managing high-growth organizations.

We live in a world that’s more social and more interactive than ever before. For marketers, this brings a tremendous opportunity to tap into new tools and more opportunities for engagement to help build long-lasting customer relationships. As a result, separating yourself from the crowd and respecting the relationship you have with your audience is more important than ever. So, you’re probably asking yourself this question – what can I do in 2013 to help build these important customer relationships?

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MITX Event Recap: Top Tweets from the 2013 "What's Next" e-Commerce Summit (#MITXECS)

Posted by Jaime Reynolds on Mon, Feb 4, 2013

On February 1st, MITX hosted the second annual "What's Next" e-Commerce Summit, exploring today's customer journey. These are the tweets and the hottest topics of conversation from the event:

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MITX Member Spotlight: ISITE Design

Posted by Kate Jurras on Fri, Feb 1, 2013

Get to know a MITX member! This month we're featuring ISITE Design.

1. Tell us what’s new at ISITE?

ISITE kicked off 2013 with a bang, with a handful of hires, project launches, and aspirations for the new year. With 6 new hires in the first 3 weeks of the year, there are big things in store across the organization. In Boston, keep an eye out for Deanna Glaze, our new Senior UX Architect (you might recognize her from Microsoft or Amazon).

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