The Future of Focus

Posted by Kate Jurras on Tue, Jan 22, 2013

This is the time of year when we reflect on the past, and look to the future. Through the end of this month, we'll be sharing guest blog posts in our the annual Predictions & Reflections series. We asked some of our smartest guest writers to reflect on the past year and look to the upcoming year. This post is by Ryan McMorrow specializes in digital marketing strategy, analytics, and user experience research/design at ten24 Web Solutions, a web development company located in Northborough, Massachusetts. When he’s not helping organizations give the best experience to their visitors on the web, Ryan can be found training for his next road race or brainstorming the latest addition to his standing desk. For more information, check out Ryan McMorrow’s website or follow him on Twitter.

When considering the marketing landscape in the next five years, my mind jumps towards the future’s revolutionary technologies, exciting ways to grow brand communities, and more agile businesses. However, in spite of all these things, I am continually struck by the fact that no matter how many things change, core marketing concepts stay the same. To understand the future, let’s study the lessons of the past.

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Exclusive Study from MITX Reveals the Strength and Impact of Digital Innovation in Massachusetts

Posted by Debi Kleiman on Fri, Jan 11, 2013

Boston’s digital ecosystem is rapidly emerging and constantly evolving in virtually all of its forms. Through this insightful and thought-provoking report, MITX’s “Digital State of the State,” discover why this region is considered an environment that is poised to foster continued growth in the digital sector.

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Get Moving: Your Consumers Are Mobile, and They Aren't Waiting Around

Posted by Kate Jurras on Thu, Jan 10, 2013

This is the time of year when we reflect on the past, and look to the future. Through the end of this month, we'll be sharing guest blog posts in our the annual Predictions & Reflections series. We asked some of our smartest guest writers to reflect on the past year and look to the upcoming year. This post is by Seth van der Swaagh. Seth has held a variety of sales management roles at Google since joining in 2004. He currently manages an advertising sales team focused on the Telecom industry, and also oversees Google Boston's local industry relations efforts. Seth has his MBA from Boston University, and BA from Brown University.

I've been at Google a while. In my time here, I’ve had innumerable conversations with all types of advertisers as to whether this will be the year of mobile, and what that will mean. Well, I think it is safe to say that mobile is here, it’s here for good, and it's only getting bigger.

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Robot-Run Restaurant to Open in Kendall Square

Posted by Kate Jurras on Tue, Jan 8, 2013

This is the time of year when we reflect on the past, and look to the future. Through the end of this month, we'll be sharing guest blog posts in our the annual Predictions & Reflections series. We asked some of our smartest guest writers to reflect on the past year and look to the upcoming year. This post is by Edward Boches. Edward has spent 35 years in the advertising business as a writer, creative director, social media enthusiast, change agent and hacker. He continues the journey today as part-time chief innovation officer at Mullen, where he’s been a partner for 30 years, and as a full-time professor of advertising at Boston University’s College of Communication. You can find him on Twitter as @edwardboches. Or at Creativity_Unbound.

Sure there are already restaurants that let us browse wine lists on an iPad. Or even order from touch screen table surfaces. And, of course, for years we've been able to make reservations from our smart phones. But alas, we're still forced to endure human contact and conversation when we arrive. Saying hello to the coat check attendee. Asking the maître d’ if our table is ready. Making small talk with the wait staff.

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Is it Shareable?

Posted by Kate Jurras on Fri, Jan 4, 2013

This is the time of year when we reflect on the past, and look to the future. Through the end of January 2013 (2013!) we'll be sharing guest blog posts our the annual Predictions & Reflections series. We asked some of our smartest guest writers to reflect on the past year and look to the upcoming year. This post is by Matt Jacobs. As a Director on the Connections Planning team at AMP Agency, Matt spearheads cross-channel strategy development and ideation to create integrated marketing solutions for a range of Fortune 500 brands. Matt has broad marketing experience spanning roles in business development, planning and program execution for clients such as John Hancock, Staples, TJX, Hasbro and the Food Bank For New York City.

Let me start with a confession: I’m a marketing nerd. As others sat around on New Year’s Eve discussing their resolutions and predicting the next Mayan-sized apocalyptic occurrence, I eagerly rattled off proof points for 2012 being the “Year of Social.”And while I admit that I’ll probably make the same case for 2013 in twelve months time (and I probably could have made an equally impassioned “Year of Mobile” argument), 2012 was a pretty epic year for social media.

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