Creating Meaningful Digital Experiences

Posted by Kate Jurras on Mon, Nov 26, 2012

Throughout November we'll be sharing recaps, follow-ups and reflections on FutureM from our amazing event partners. This post is by Mark Badger. Mark, a UX Director at Roundarch Isobar, has spent over 15 years honing his skills in conceptual design, digital strategy, and experience design. From his first website in 1996 to work with global corporations, Mark has delivered elegant and intuitive digital experiences for clients in retail, financial service, lifesciences, technology, and government. Studying traditional architecture as an undergrad has led him to design structures and environments built from code rather than concrete for brands such as Fidelity, The Hartford, Hilton Worldwide, and Google’s Motorola Mobility Division.. To read more posts by other marketing and design leaders at Roundarch Isobar, please visit their blog.

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A Twitter Recap of the 17th Annual Interactive Awards (#MITXAWARDS)

Posted by Jaime Reynolds on Wed, Nov 21, 2012
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The Future of Marketing is Engagement! A Q&A with Constant Contact’s Rick Jensen

Posted by Debi Kleiman on Tue, Nov 20, 2012

A few weeks ago at FutureM, marketing and technology innovators came together to discover what’s next for the marketing industry. During the event, I sat down with MITX board member Rick Jensen, Chief Marketing and Sales Officer at Constant Contact, to discuss the future of marketing and how Constant Contact is evolving to meet the growing needs of its customers.

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The Future of Social is Action and ROI

Posted by Kate Jurras on Fri, Nov 16, 2012

Throughout November we'll be sharing recaps, follow-ups and reflections on FutureM from our amazing event partners. This post is by Dan Smith. Dan is the Vice President of Marketing at Dailybreak, where he leads both B2B and B2C marketing efforts. Prior to joining Dailybreak, Dan led marketing, customer acquisition, loyalty, brand management, social media, and public relations at Gazelle.com, the industry leading consumer electronics trade-in company.

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Have a Piece of the Interactive Awards Farm

Posted by Kate Jurras on Wed, Nov 14, 2012

When you're part of a CSA, you get more than just vegetables. You get BETTER vegetables. You know who grows them and where they came from. In fact, you might get to work on the farm as part of your share. Because having a farm share means you're part of the farm. You have to do a little bit more to get your vegetables (drive to a farm!), but you end up with better vegetables, and your supermarket-shopper friends are definitely jealous. But the best part of it all is this: you get to be part of a community.

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Notes From The Mobile Commerce Summit 2012: ‘The War For Your Customer’

Posted by Kate Jurras on Mon, Nov 12, 2012

Throughout November we'll be sharing recaps, follow-ups and reflections on FutureM from our amazing event partners. This post is by Amy Rosenthal, and it was originally posted on the High Start Group's blog.

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Who Needs School Anyway?

Posted by Kate Jurras on Fri, Nov 9, 2012

Throughout November we'll be sharing recaps, follow-ups and reflections on FutureM from our amazing event partners. This was originally posted on Corey's blog.

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It Came From New England - The 2012 Interactive Awards (#MITXAwards)

Posted by Jaime Reynolds on Thu, Nov 8, 2012

At MITX, we believe inspiration drives innovation. That belief drives us to work hard at supporting the growth of this great community every day. In everything we do, MITX strives to inspire you, our community, to try something new, to innovate as you approach new opportunities in creative and different ways. We know that one of the best sources of inspiration comes from seeing what others have tried and created. The digital marketing community in Boston is dynamic and vibrant; we are the hub of modern marketing. There is no better place to check out what’s next.

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FutureM Thoughts

Posted by Kate Jurras on Wed, Nov 7, 2012

Throughout November we'll be sharing recaps, follow-ups and reflections on FutureM from our amazing event partners. This post is by John Francis. John blogs at www.ontios.com and www.platformsconsulting.com on a variety of topics including: strategy, positioning and early stage technology adoption and the evolving role of platforms in technology. John consults to both emerging and established software and technology companies and can be reached at jfrancis@ontios.com.

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Big Data is Going to Drive User Engagement

Posted by Kate Jurras on Tue, Nov 6, 2012

We're all about Big Data right now. We asked a group of exceptional data experts to enlighten us. They answered this tough question: “How will the recent explosion of big data affect marketing & advertising innovation and productivity in the future?” This post is by Jason Fields. Jason brings a well-rounded and forward thinking vision of the industry to Agency Oasis. With components of design, development and experience architecture in his past he offers an expansive range of input on his accounts bringing together robust applications from start to finish. In support of his industry work Jason holds a Faculty position with Emerson College instructing Masters Candidates on web design, development and maintenance prior to their matriculation. Jason holds a BA in Communication from UMass Amherst and a MA in Media Studies from New School University.

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How Big Data Affects Marketing and Innovation

Posted by Kate Jurras on Thu, Nov 1, 2012

We're all about big data right now. We asked a group of exceptional data experts to enlighten us. They answered this tough question: “How will the recent explosion of big data affect marketing & advertising innovation and productivity in the future?” This post is by Chris Emme. Chris is Vice President, East Region for RadiumOne, an innovative Dynamic Audience Platform (DAP) that harnesses social interaction data through its own first party products and delivers audience scale for today's Intelligent Web. Chris works with senior leaders at agencies and brands to bring innovative ad solution opportunities for their digital marketing objectives. Chris has worked with leading brands and digital ad solution teams for over 14 years. Prior to joining RadiumOne, Chris worked with some of most well known brands while heading up teams at Microsoft, Excite@Home and most recently at Yahoo! He is an avid tri-athlete and new father to his son, Tyler. Find him on Twitter at @chrisemme.

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