17th Annual MITX Interactive Awards Recognizes Finalists on the Cutting Edge of Marketing Innovation in New England

Posted by Jaime Reynolds on Mon, Oct 29, 2012

On October 15th, we announced the finalists in this year's Interactive Awards competition.  Keeping reading for the full news announcement.

The Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 17th annual Interactive Awards competition, recognizing achievement in web and mobile innovation and emerging marketing applications produced and developed in New England.

Read More

Revisit, Reconsider & Rethink Your Digital PR Strategy

Posted by Kate Jurras on Fri, Oct 19, 2012

Guest post by Tom Shapiro. Tom is founder of Digital Marketing NOW, a full-service digital marketing and design firm that offers strategy, web development, design, SEO, paid search marketing, conversion optimization, display advertising, analytics and more. Shapiro cuts through all the hype and develops clear, differentiated marketing strategies focused on real results for his clients. Throughout his career, Shapiro has worked with a range of Fortune 500 clients, including P&G, HP, AT&T, Sears and Kraft Foods.

Read More

Marketing’s Game Change

Posted by Kate Jurras on Fri, Oct 19, 2012

Guest post by Brian Shin, Visible Measures.

In the world of marketing, there are a number of incremental changes. We hear a lot about optimizing, making things just a little better. These improvements are good. They signify industry progress and the evolution of technology, all of which marketers can leverage to help them reach their business objectives. But there are few true game changers.

Read More

FutureM Schedule: Friday, October 26

Posted by Kate Jurras on Fri, Oct 19, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

Winning Over The Customer: How To Succeed With Mobile Commerce

Posted by Kate Jurras on Wed, Oct 17, 2012

Guest post by Amy Rosenthal, Marketing Associate, High Start Group. You can contact Amy at amy@highstartgroup.com.

Read More

Don't Miss Kargo at FutureM

Posted by Kate Jurras on Tue, Oct 16, 2012

Guest post by Kargo.

Read More

FutureM Schedule: Thursday, October 25, Part 5

Posted by Kate Jurras on Tue, Oct 16, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

The Vernaculars of Man and Machine in Marketing

Posted by Kate Jurras on Tue, Oct 16, 2012

Guest post by Justin Hastings of HB Agency. Justin specializes in using web-based strategies to solve clients' digital marketing challenges. Justin prides himself on developing campaigns that use simple, clear messaging to accomplish measurable returns for HB Agency clients. He utilizes content strategy and responsive design to develop robust digital experiences across desktops and mobile devices. Outside of work, Justin can be found on a golf course or playing cribbage. He graduated Magna Cum Laude with a degree in graphic arts from the Newhouse School at Syracuse University and claims to bleed orange. You can learn more about him at jrhcreative.com and follow him on Twitter at @jrh_creative.

Read More

“Big Data” in Marketing: 3 Prep Steps

Posted by Kate Jurras on Mon, Oct 15, 2012

Guest blog post from Fan Foundry. Original post here.

Read More

FutureM Schedule: Thursday, October 25, Part 4

Posted by Kate Jurras on Mon, Oct 15, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

Agency Oasis: Problem Solvers Who Have Fun (See Them at FutureM)

Posted by Jaime Reynolds on Mon, Oct 15, 2012

Full disclosure: Agency Oasis was the developer behind our beautiful new FutureM site.   But that means we have firsthand experience in knowing just how awesome they are to work with.  We presented them with a huge challenge for this year’s site, and they tackled it with great ideas, open communication and a lot of hard work. They have won many awards and certifications - like being a top-tier Certified Sitecore Partner - but we love them most for delivering on what they are all about: solving problems while having fun.  Read on for more about this awesome agency.

Read More

Creating a Breakthrough Idea Environment for the Remote Workplace

Posted by Kate Jurras on Fri, Oct 12, 2012

Guest post by Brenna McCormick, Director of Operations and Client Strategy at mediaman; Adjunct Professor, Emerson College, teaching Creative Thinking and Problem Solving in the graduate Integrated Marketing Program 

Read More

FutureM Schedule: Thursday, October 25, Part 3

Posted by Kate Jurras on Fri, Oct 12, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

FutureM Schedule: Thursday, October 25, Part 2

Posted by Kate Jurras on Thu, Oct 11, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

The Real Potential of Big Data: Three Ways That It Can Improve Marketing

Posted by Kate Jurras on Thu, Oct 11, 2012

This October, we're all about Big Data. We asked a group of exceptional data experts to enlighten us. They answered this tough question: “How will the recent explosion of big data affect marketing & advertising innovation and productivity in the future?” This post is by Subu Desaraju, Vice President/Group Director, Strategy & Analysis, Digitas. As VP/Group Director of Strategy & Analysis, Subu leads digital initiatives for a number of Fortune 500 clients at Digitas, including Sprint and GM. He brings more than 14 years of industry experience to his role, spanning digital performance marketing, CRM, e-Commerce, and emerging media. A seasoned digital marketing leader, Subu specializes in developing transformational marketing initiatives enabled by data driven insights and delivered through marketing platform/technology innovation.

Read More

Citizen Schools: Top 5 Marketing Apprenticeships

Posted by Kate Jurras on Thu, Oct 11, 2012

FutureM presenting sponsor Google (you may have heard of them) works with the very amazing Citizen Schools. We love their work with middle school students, and we're sharing it with you! We hope you find it as inspiring as we do. The original post can be found here.

Read More

FutureM Boston: 5 Reasons You Should Attend

Posted by Kate Jurras on Wed, Oct 10, 2012

Guest post by Andrew Moravick. Andrew is a Social Media Specialist at SnapApp. With a B.S. in English and an expertise in poetry, Andrew has translated his skill and passion for communication into a successful marketing career – previously working for major B2B and B2C brands like Eloqua and PUMA.

Read More

FutureM Schedule: Thursday, October 25, Part 1

Posted by Kate Jurras on Wed, Oct 10, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

FutureM Invites Media to the Nation’s Premiere Event on the Future of Marketing this October

Posted by Kate Jurras on Tue, Oct 9, 2012

Google, PayPal, JetBlue, PepsiCo, IBM and many more to participate in leading Northeastern Marketing

Read More

FutureM Schedule: Wednesday, October 24, Part 5

Posted by Kate Jurras on Tue, Oct 9, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

FutureM Schedule: Wednesday, October 24, Part 3

Posted by Kate Jurras on Thu, Oct 4, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

FutureM Schedule: Wednesday, October 24, Part 4

Posted by Kate Jurras on Thu, Oct 4, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

FutureM Schedule: Wednesday, October 24, Part 2

Posted by Kate Jurras on Wed, Oct 3, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

FutureM Schedule: Wednesday, October 24, Part 1

Posted by Kate Jurras on Tue, Oct 2, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More

Big and Even Bigger Data

Posted by Kate Jurras on Tue, Oct 2, 2012

 

Read More

FutureM Schedule: Tuesday, October 23, Part 4

Posted by Kate Jurras on Mon, Oct 1, 2012

FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Read More