Temperature@lert Competes Against Others Nationwide for $250,000 Grant

Posted by Kate Jurras on Fri, Jun 29, 2012

June 29, 2012
-- Sponsored by Chase and Living Social, online contest will award $250,000 grants to 12 small businesses. Temperature@lert has already reached 250 votes and is now eligible for the grant.-

Boston, MA – June 29, 2012 - Temperature@lert, a leader in environmental monitoring, is vying for one of 12 grants from Chase and LivingSocial’s Mission: Small Business campaign. There are at least seventy-one local Boston businesses competing for this nationwide opportunity. Businesses must receive a minimum of 250 votes to have their application considered by Chase and LivingSocial’s panelistsfor one of the grants.

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MITX Announces the 2012 Future Leaders Group

Posted by Kate Jurras on Thu, Jun 28, 2012

Final Eight Chosen for Leadership, Entrepreneurial Spirit, and Impact
Today, we announced the 8 individuals chosen for the 2012 Future Leaders Group (FLG). These individuals were selected from a pool of 35 exceptionally talented nominees based on their leadership skills, entrepreneurial spirit, and early impact on the Massachusetts innovation economy.

Individuals named to the FLG benefit from direct access to MITX events, exclusive networking and mentoring opportunities, and engagement with the MITX Board of Directors. For MITX, the FLG serves as a valuable resource for the organization; providing a fresh perspective on up-and-coming innovation, marketing, and technology trends.

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From College to Startup: Why I Stayed in Boston

Posted by Kate Jurras on Wed, Jun 27, 2012

This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post is by Emma Bisogno. Emma is a Client Services & Marketing Manager at Promoboxx. A graduate of Simmons College, she studied public relations and marketing, with a focus in entrepreneurship. While at Simmons, Emma co-founded the entrepreneurship organization on campus and interned at several startups in the Boston area. After living and working abroad in London and China, Emma has gained extensive experience in new media and marketing. When Emma isn't at Promoboxx, she is planning her next travel adventure, exploring Boston's foodie scene or practicing yoga.

In The Boston Globe's recent article "
/31702510_1_internships-brain-drain-older-workers" title="Slowing Boston's 'Brain Drain" target="_blank">Slowing Boston's 'Brain Drain
," myself and several other recent grads were interviewed to find out why we decided to start our professional careers in Boston. As the article mentions, many  young and skilled students decide to leave the Boston area upon graduation.

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Temperature@lert: Changes Driving Innovation

Posted by Kate Jurras on Wed, Jun 27, 2012

This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post is by Diane Deng, Advertising Acrobat (Online Marketing Coordinator). Born and raised a Bostonian, Diane graduated with a BS from Boston University in Communications with a specialty in Advertising. Aerodynamic Diane spends her spare time flying in the air through her practice of aerial yoga while pursuing her Masters in Visual Arts at Harvard. Not only is she a flying machine but a marketing machine as well. She recently launched her first national cross-promotional marketing campaign. When Diane is not gliding on yoga swings, she swiftly manages Temperature@lert's new media accounts while building client and affiliate relationships. For this airborne gal, she likes her temperature like she likes her aerial yoga, a warm 78 degrees.

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For Startups an Investment in PR Can Really Pay Off

Posted by Kate Jurras on Wed, Jun 27, 2012

This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post is by Michelle Goodwin and Taryn Westerkamp, PR & Social Media Account Executives at AMP Agency, showcase their love of PR through the creation of exciting and noteworthy campaigns for their clients.

When staring down a long list of expenses it is not uncommon that a public relations spend falls in at the bottom. While probably viewed as a flagrant expense to many working on a lean budget, investing either time or money in building a strong public relations strategy can be crucial to helping companies increase brand awareness, launch new products or build a stand-out reputation in a saturated market.

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Start-up Life is Like: ____(Insert your Favorite Sport)

Posted by Kate Jurras on Fri, Jun 22, 2012
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Startups Need to Keep the Lights On

Posted by Kate Jurras on Thu, Jun 21, 2012

This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post is by Dave Laurello, CEO, Stratus Technologies. Dave rejoined Stratus in January 2000, coming from Lucent Technologies, where he held the position of Vice President and General Manager of the CNS business unit. At Lucent, Dave was responsible for engineering, product and business management and marketing. Prior to this role, he was Vice President of Engineering of the Carrier Signaling and Management Business Unit at Ascend Communications.

There are so many types of startups that we’ve seen launch over the past couple years. Some of these companies build and develop mobile apps like Square or RunKeeper, others have created popular social networks like Pinterest and Twitter, and then there are countless other new web-based startups that change the way people think and use the Internet.

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Mobile, Commerce, Social, New Technologies, and Advertising to Be Featured at FutureM

Posted by Sarah Hindmarsh on Tue, Jun 19, 2012

FutureM, a weeklong event experience on the future of Marketing, today unveiled its 2012 schedule of sessions, with more sessions and sponsors being added on a daily basis. Participating companies and attendees, including SCVNGR, Google, CampusLIVE, Hubspot, etc., will facilitate discussions and discovery about the future of Marketing, including:

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2012 MITX Innovation Awards Winners Announced

Posted by Kate Jurras on Thu, Jun 14, 2012

We unveiled the winners of the Innovation Awards! This ceremony is one of the largest in the region recognizing the innovations powering the future of marketing, and revolutionizing the way we work and play. Winners were announced at the ceremony in 13 general categories, “Best of Show for Innovative Business,” the PwC Promise Award, and People’s Choice Awards for Class President & Vice President for the model class of 2011, at a sold out ceremony held on June 12th at the Westin Copley Place. The program, held at the Westin Copley Place, was attended by more than 400 industry professionals.

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From Motivation to Action : The Faithful Alumni at EverTrue

Posted by Kate Jurras on Thu, Jun 14, 2012

This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post is by Harvey Simmons. Harvey is Dean of Marketing Affairs at EverTrue, a TechStars and MassChallenge startup that is dedicated to providing school fundraisers better data by connecting traditional alumni CRMS to the social graph. Harvey is a proud  Boston College Alum, and is wild about running, college basketball and everything mobile. You can reach Harvey at @HOSimmons4 or at harvey at evertrue.com.

When on the spot to articulate a quick response, we sometimes find an obvious truth. That was the experience I had when answering the question of "what is it like to work at a start-up in Boston," by a current student while visiting my alma mater, Boston College.

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Shhhhh! How mobile can reduce the noise from social.

Posted by Kate Jurras on Mon, Jun 11, 2012

This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post is by Raj Dandage. Raj has a BS and MEng from MIT and has 10 years of experience leading innovative software companies, beginning with founding and selling Cognate Technologies while still in college. He has been working in the mobile space since he founded the Next Generation Mobile Classroom at MIT, in partnership with Microsoft. Most recently, Raj served as lead architect at WolfPAC Solutions where he architected the flagship WolfPAC product, in use at hundreds of banks worldwide. He has been profiled in Crain's Business Magazine and Mass High Tech and has been quoted in publications such as the Washington Times, United Press International, and eWeek. He has also appeared on numerous TV and radio stations. Raj currently serves as president of the board of directors of the nonprofit OneWorld Classrooms.

A couple of days ago, I was walking to my favorite Mexican food truck for lunch when I had an unpleasant surprise - it wasn’t at its usual location. That could mean several things. Had they launched a new menu and found greater success for their eats in a different neighborhood? Did they take the day off? Worst case scenario – maybe they had gone out of business?!

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Digital Upfronts: Havas Media's POV

Posted by Kate Jurras on Fri, Jun 8, 2012

On Wednesday June 6th, BIMA (a MITX Subsidiary) hosted an event recapping the digital highlights froms the Upfronts.   Moderator Armin Molavi, SVP of Strategic Planning at Havas Media, shares his, and his colleagues, POV on the Upfronts below.

As the internet continues to evolve, advertising opportunities will quickly follow; and now we are reaching a new plateau in online marketing — Digital Video. This coming of age has been brought about by significant leaps in the proliferation of devices, the leaps in bandwidth and now the creation of Original Programming to air on these platforms. To support this new era, each of the major digital portals held what some viewed as very traditional upfronts, last month in NYC, mimicking what the TV networks have been doing for years. The question is: will these upfront meetings have the same impact on the market and advertiser dollars as the television upfronts have traditionally had?

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Sitdowns With Startups - Bluetrain Mobile

Posted by Mark Frushour on Thu, Jun 7, 2012

This might be some hush-hush, Web 3.0 kinda stuff, but I've heard "mobile devices" are the web's next frontier. Apparently, people are taking their telephones outside the house and using them to send electronic mail and access the World Wide Web! Alright - kidding - but let's face it, an enormous number of businesses just aren't leveraging the mobile web like they could be. Today, Dave chats with Bluetrain Mobile, a startup entirely focused on helping their customers create an engaging mobile experience for their brand. In addition to providing a holistic approach to nailing down mobile strategy, Bluetrain's Mobile Grader tool shows where even established mobile sites may be falling short.

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What Does Innovation Mean to You? (7 of 7)

Posted by Kate Jurras on Wed, Jun 6, 2012

We asked each of the Innovation Awards finalists to answer the much-harder-than-it-sounds question: “What does innovation mean to you?” We’ll be sharing their sometimes silly, sometimes serious, always inspirational responses in the weeks leading up to the ceremony. If you’re reading this blog post, chances are: you’re innovative, too! Leave a comment and tell us which of these quotes impacted you the most, and how YOU are innovative. Oh, and see you at the ceremony!

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Google, TechTarget, Jumptap and Others Selected to Take Part in FutureM

Posted by Jaime Reynolds on Tue, Jun 5, 2012

FutureM, a weeklong event experience on the future of Marketing, today announced the third group of accepted companies, completing the roster for the first round of session partners and topics for its Fall 2012 event. These companies will join a full cast, announced on May 23 and May 29, which will work toward discovering the opportunity for innovation in modern marketing. The third group of selected FutureM companies and session topics include:

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How To Know If You’re Start-up Material

Posted by Kate Jurras on Tue, Jun 5, 2012

This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post is by Sonciary Honnoll. Sonciary is co-founder of Promoboxx, a brand-to-retailer marketing platform that allows brands to launch co-branded online campaigns with their retailers. Sonciary’s also a founding team member of BizUnite, an online cost savings marketplace for small businesses that has amassed more than 1 million business members. She has much love for traveling, tea, and technology.

Start-ups are constantly on the lookout for superstars to join their A-teams. For really early companies, a kick-butt crew means the potential for some serious success. Rapid and continuous execution is a must, especially when funds are short and time is of the essence. One person must have the output of two or three people, making human resources the singular most crucial asset of any startup.

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What Does Innovation Mean to You? (6 of 7)

Posted by Kate Jurras on Tue, Jun 5, 2012

We asked each of the Innovation Awards finalists to answer the much-harder-than-it-sounds question: “What does innovation mean to you?” We’ll be sharing their sometimes silly, sometimes serious, always inspirational responses in the weeks leading up to the ceremony. If you’re reading this blog post, chances are: you’re innovative, too! Leave a comment and tell us which of these quotes impacted you the most, and how YOU are innovative. Oh, and see you at the ceremony!

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What Does Innovation Mean to You? (5 of 7)

Posted by Kate Jurras on Mon, Jun 4, 2012

We asked each of the Innovation Awards finalists to answer the much-harder-than-it-sounds question: “What does innovation mean to you?” We’ll be sharing their sometimes silly, sometimes serious, always inspirational responses in the weeks leading up to the ceremony. If you’re reading this blog post, chances are: you’re innovative, too! Leave a comment and tell us which of these quotes impacted you the most, and how YOU are innovative. Oh, and see you at the ceremony!

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Phase II of Social Media Marketing: Quantifying the Value

Posted by Kate Jurras on Fri, Jun 1, 2012

This post is by Seth Lieberman, CEO of SnapApp. Seth has more than 15 years of online marketing experience. When he is not immersed in social media marketing, you can find him at home in Brookline with his young family or indulging in one of his many hobbies, from gardening to photography to music to woodworking. You can reach Seth at @sethwlieberman or slieberman at snapapp.com.

Over the last twelve months, social media has evolved. What was a nebulous branding opportunity is now viewed as a powerful customer engagement tool and social media “results,” which were focused completely on likes, tweets, and shares—if they were measured at all— are increasingly focused on the impact on the bottom line.

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Why I'm Having a Life-Long Stand With My Business

Posted by Kate Jurras on Fri, Jun 1, 2012

This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post (the first one!) is by John Clark. After becoming a Vistaprint super-affiliate, John tried too many to count niches in search of mastering affiliate marketing. Landed on yoFreeSamples.com and is now evolving to Indivly.com. He is currently obsessed with black beans and yoga.

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What Does Innovation Mean to You? (4 of 7)

Posted by Kate Jurras on Fri, Jun 1, 2012

We asked each of the Innovation Awards finalists to answer the much-harder-than-it-sounds question: “What does innovation mean to you?” We’ll be sharing their sometimes silly, sometimes serious, always inspirational responses in the weeks leading up to the ceremony. If you’re reading this blog post, chances are: you’re innovative, too! Leave a comment and tell us which of these quotes impacted you the most, and how YOU are innovative. Oh, and see you at the ceremony!

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Industry News! Week of 5/28

Posted by Kate Jurras on Fri, Jun 1, 2012

NEWS!!!!!!!!!!!!!!!

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