What Does Innovation Mean to You? (3 of 7)

Posted by Kate Jurras on Thu, May 31, 2012

We asked each of the Innovation Awards finalists to answer the much-harder-than-it-sounds question: “What does innovation mean to you?” We’ll be sharing their sometimes silly, sometimes serious, always inspirational responses in the weeks leading up to the ceremony. If you’re reading this blog post, chances are: you’re innovative, too! Leave a comment and tell us which of these quotes impacted you the most, and how YOU are innovative. Oh, and see you at the ceremony!

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What Does Innovation Mean to You? (2 of 7)

Posted by Kate Jurras on Wed, May 30, 2012

We asked each of the Innovation Awards finalists to answer the much-harder-than-it-sounds question: “What does innovation mean to you?” We’ll be sharing their sometimes silly, sometimes serious, always inspirational responses in the weeks leading up to the ceremony. If you’re reading this blog post, chances are: you’re innovative, too! Leave a comment and tell us which of these quotes impacted you the most, and how YOU are innovative. Oh, and see you at the ceremony!

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Announcing FutureM 20/20 -- The Future of Marketing from 20 Exciting 20-Somethings

Posted by Jaime Reynolds on Wed, May 30, 2012

About 20/20
New this year, FutureM's 20/20 will bring together a lightning fast flurry of 20 young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature a group of twenty presentations by 20-year old entrepreneurs, students and marketing guru-hopefuls leading the next wave of the industry.

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What Does Innovation Mean to You? (1 of 7)

Posted by Kate Jurras on Tue, May 29, 2012

We asked each of the Innovation Awards finalists to answer the much-harder-than-it-sounds question: “What does innovation mean to you?” We’ll be sharing their sometimes silly, sometimes serious, always inspirational responses in the weeks leading up to the ceremony. If you’re reading this blog post, chances are: you’re innovative, too! Leave a comment and tell us which of these quotes impacted you the most, and how YOU are innovative. Oh, and see you at the ceremony!

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FutureM Announces Second Set of Accepted Companies for Fall 2012 Event

Posted by Jaime Reynolds on Tue, May 29, 2012

FutureM, a weeklong event experience on the future of Marketing, today announced the second group of session partners and topics for its Fall 2012 event, building momentum and adding to the ten companies announced on May 23rd. Each company was selected based on its session’s ability to facilitate forward-thinking discussions and explorations about the world of modern marketing. The second set of selected FutureM companies and session topics include:

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Industry News! Week of 5/21

Posted by Kate Jurras on Fri, May 25, 2012

All the news that's fit to, well, tweet about.

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Facebook Timeline One Month In: Why Isn’t Your Page Performing?

Posted by Kate Jurras on Fri, May 25, 2012

This is the eighth post in our social blog series. Throughout the month of May, we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: “How is the new technology landscape changing social marketing?  What do marketers need to understand now and in the future in order to be prepared for these changes?” This post is by Seth Lieberman, CEO of SnapApp. Seth has more than 15 years of online marketing experience. When he is not immersed in social media marketing, you can find him at home in Brookline with his young family or indulging in one of his many hobbies, from gardening to photography to music to woodworking. You can reach Seth at @sethwlieberman or slieberman at snapapp.com.

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FutureM Announces First Group of Accepted Companies for Fall 2012 Event

Posted by Jaime Reynolds on Wed, May 23, 2012

FutureM, a weeklong event experience on the future of Marketing, today announced the first group of session partners and topics for its Fall 2012 event. Each company was selected based on its session’s ability to facilitate forward-thinking discussions and explorations about the world of modern marketing. The first set of selected FutureM companies and session topics include:

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A (Quick) Case Against Social Marketing

Posted by Kate Jurras on Tue, May 22, 2012

This is the seventh post in our social blog series. Throughout the month of May, we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: “How is the new technology landscape changing social marketing?  What do marketers need to understand now and in the future in order to be prepared for these changes?” This post is by Kaitlin Maud. Kaitlin is a Digital Strategist at SapientNitro, working with the New Business team and a client roster that includes Sunglass Hut, Bertucci’s, and LeBron James. When she’s not working / manning the Sapient Sonos system, she can usually be found tweeting (@kaitlinmaud), in Yoga class, or on a plane traveling to/from her latest adventure.

Q: How is the new technology landscape changing social marketing?     

A: The new technology landscape is changing everything.

Technology is changing our behavior. It changes how we interact with each other and with our environments. It enables innovation. But more importantly, to answer your question, it’s changing social marketing. Technology advances have allowed us to create new communication channels and tools to connect to one another (and yes, market to our consumers). Technology is what allows these tools integrate with each other. Technology is what improves and evolves these tools over time.

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Going SoLoMo - The Convergence of Social, Local, and Mobile Technology

Posted by Kate Jurras on Fri, May 18, 2012

This is the fifth post in our social blog series. Throughout the month of May, we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: “How is the new technology landscape changing social marketing?  What do marketers need to understand now and in the future in order to be prepared for these changes?” This post is by Adam Medros. Adam manages worldwide product development for TripAdvisor, overseeing improvements to TripAdvisor’s core functionality, international expansion, and development of a wide variety of travel planning features, including TripAdvisor Mobile and TripAdvisor Facebook applications. He serves on the executive committee of MITX and was previously a board member of oneforty.com.

While social mobile apps are continuing to enjoy consumer attention and praise, we at TripAdvisor believe it’s important to build an integrated product offering that’s social, mobile, AND local. The concept has been referred to as “SoLoMo” – while the term may sound like a quirky buzzword-of-the-month, it represents a powerful trifecta in the world of mobile marketing and app development.

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Industry News! Week of 5/14

Posted by Kate Jurras on Thu, May 17, 2012

INDUSTRY NEWS

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FutureM Unveils Boston’s Back Bay, the Innovation District and Kendall Square as Locations for Fall 2012 Event

Posted by Jaime Reynolds on Thu, May 17, 2012

Check out the latest announcement about FutureM 2012!

Today, FutureM, a weeklong event experience on the future of Marketing, announced the locations that will host its 2012 event – Back Bay, the Innovation District and Kendall Square. This trifecta allows FutureM to showcase the innovative companies in the region and feed off of the most innovative parts of the Greater Boston area.

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Member Spotlight! Sitecore

Posted by Kate Jurras on Tue, May 15, 2012

Get to know a MITX member! This month we're featuring Sitecore.

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Evolving technology landscape has major implications for social media marketing

Posted by Kate Jurras on Tue, May 15, 2012

This is the fourth post in our social blog series. Throughout the month of May we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: “How is the new technology landscape changing social marketing?  What do marketers need to understand now and in the future in order to be prepared for these changes?” This post is by Jamie Pappas. Jamie is Vice President of Social Media and Public Relations at AMP Agency, where she leads the development and execution of integrated digital and traditional marketing, public relations and social media campaigns and initiatives for global Fortune 100 brands. Converse with her on Twitter @JamiePappas.

The evolving technology landscape continues to influence the need for brands to provide consumers with multi-channel experiences across a range of traditional and digital properties, including social media channels. Surprisingly, when it comes to social media, most brands believe they are meeting consumer’s needs and expectations by simply maintaining a Facebook page and a Twitter account. In today’s digital age, this strategy is simply not enough. In an increasingly mobile society, users expect to be able to access information anytime, anywhere, and on any device they choose.

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MITX Innovation Hall of Fame 2012 – "Boston" Bill Warner

Posted by Debi Kleiman on Fri, May 11, 2012

Our MITX Innovation Award finalists are working hard every day to make an impact on the way we work and play. It’s incredibly inspiring to hear their stories and see their results. Many of them talk about the mentors, coaches and partners that have helped them along the way – allowing them to get where they are now and see where they are going next.

In fact, there are individuals in our community who wake up every day with the sole purpose of supporting this great community in exactly this way.  These people give so much of themselves – yet to them, it’s all in day’s work. They too are incredibly inspiring.

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Industry News! Week of 5/7

Posted by Kate Jurras on Fri, May 11, 2012

Industry News

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Winning the Moments that Matter

Posted by Kate Jurras on Fri, May 11, 2012

This is the fourth post in our social blog series. Throughout the month of May, we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: “How is the new technology landscape changing social marketing?  What do marketers need to understand now and in the future in order to be prepared for these changes?” This post is by Seth van der Swaagh. Seth started at Google in 2004 as the 11th person in the Google Boston office. At Google he has led multiple advertising sales teams across a variety of industries, from Retail, to Consumer Packaged Goods, to Telecommunications.  Prior to Google Seth worked for an IT consulting company and was also a school teacher.  He holds an undergraduate degree from Brown University along with MBA and MIS degrees from Boston University

It is undeniable that the web has dramatically changed people's lives.  And as technology continues to advance at breakneck speed, it is critical as a marketer to understand how people's lives are changing, and how you and your business can take advantage of those shifts.

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NEW: Celebrations industry trends for marketers

Posted by Kate Jurras on Thu, May 10, 2012

This post is by Stephanie Fader, Sr. Marketing Manager at Punchbowl.com. Punchbowl is a 2011 MITX Innovation Award Winner for “Best Consumer Tech that Makes Life Easier.”

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The New Technology Frontier: Challenges and Opportunities for Social Marketers

Posted by Kate Jurras on Tue, May 8, 2012

This is the third post in our social blog series. Throughout the month of May we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: “How is the new technology landscape changing social marketing?  What do marketers need to understand now and in the future in order to be prepared for these changes?” This post is by AJ Gerritson. AJ is a Founding Partner at 451 Marketing, an award-wining Boston-based communications agency that focuses on integrating public relations, social media, and search engine marketing campaigns for mid to large-sized companies. In 2010, Boston Business Journal recognized AJ as a member of their “40 Under 40” class. He serves as President and Board Member for the Boston Irish Business Association, an organization he co-founded, and sits on the boards of Junior Achievement of Northern New England and March of Dimes of Boston. When he's not devouring information on new media, you can find AJ on the rugby pitch – he was a two-time Rugby All-American and played professionally in Ireland.

A couple of themes really stick out to me when I think about the changes in and the future of social marketing, and they are both directly linked to mobility and the advancements in web and mobile-based technology. It’s obvious that smartphones and tablets have become a dominant force in the way people find and share information. Now, these devices are shaping how we target, engage with, and market to our audience.

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The Future of Marketing - Part 4 of 4

Posted by Jaime Reynolds on Mon, May 7, 2012

What will the future of Marketing look like? How will it be different than today? In the final part of a guest blog series exploring these very questions, Chris Colbert, CEO of Holland-Mark, shares his thoughts on demand creation and loyalty. Do you have an opinion on the future of Marketing? Submit a session proposal to speak on the subject at FutureM 2012, or share your opinion here.


In the future…

…more marketers will realize that they must still invest in demand creation. They will realize that social is too slow a build, and often too limited a connection, to really drive significant business. They will see that the digital milieu is best suited to demand conversion and delivery and that the analog world still holds cost-effective opportunities to create awareness and interest.

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A Host with the Most: Innovation Awards Style

Posted by Sarah Hindmarsh on Mon, May 7, 2012

The Innovation Awards are fast approaching and we've been on the hunt for just the right person to host this year's ceremony. The host is an integral part of the celebration, and we are determined to find just the right person - someone who understands Boston's Innovation Community, someone who's unflappable and fearless, and someone fun who can turn this into a real party!

We captured one of Debi Kleiman's conversations about the search on video. Check it out:

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Sitdowns With Startups - GaggleAMP

Posted by Mark Frushour on Fri, May 4, 2012

It's clear that the power of a marketing message is strengthened expotentially when you can leverage the collective voice of employees, partners, customers, and fans. So how, exactly, do you empower these people to share, how do you measure ROI once they DO share, and how do you know what channels are most efficient? In today's Sitdown, Dave sits down with Glenn Gaudet of GaggleAMP, a CIC-based startup that is attempting to solve all of the above. 

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Industry News! Week of 4/30

Posted by Kate Jurras on Fri, May 4, 2012

Isn't it weird how at the beginning of the week it was April, and now it's May? No, you're right, that's not very weird. Let's just read some news, shall we?

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The Future of Marketing - Part 3 of 4

Posted by Jaime Reynolds on Fri, May 4, 2012

What will the future of Marketing look like? How will it be different than today? In the third part of a guest blog series exploring these very questions, Chris Colbert, CEO of Holland-Mark, shares his thoughts on competition and the most-likely information filter marketers will need in the future. Do you have an opinion on the future of Marketing? Submit a session proposal to speak on the subject at FutureM 2012, or share your opinion here.


In the future…
…the barbell effect will only worsen. The haves versus the have nots. The bigs will get bigger, and the littles will struggle to become bigger.  Brands will have to make a choice between premium or price. The middle in target market, size and capability and price will increasingly become a no man’s land for any business. Even the middle in the value chain will disappear as dis-intermediation impacts more industries.

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Leveraging Social Networks to Improve Well-Being

Posted by Kate Jurras on Fri, May 4, 2012

This is the second post in our social blog series. Throughout the month of May, we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: “How is the new technology landscape changing social marketing?  What do marketers need to understand now and in the future in order to be prepared for these changes?” This post is by Chris Cartter, General Manager of MeYou Health, the social well-being company based in Boston. Chris has worked in the areas of networking technologies, health and social change for more than 25 years."

The influence of social networks is always top of mind for us at MeYou Health as we continue to develop Daily Challenge, our social well-being product that has over 200,000 users and is fast approaching 5 million challenge completions.

As a company, we know we can best improve health and well-being when backed by cutting-edge research that allows us to fully understand how social networks and connections influence behavior change in regards to adopting a more healthy lifestyle.  

To understand the power of social networks, we didn’t have to look far. A few short miles away in Newton, MA., Activate Networks (formerly MedNetworks) has shared some of its social connection research with us. We aim to leverage this information, along with research from Harvard Professor Nicholas Christakis and UCSD Professor James Fowler, co-authors of Connected, a book that closely examines the power and influence social networks have on us. Among the team’s key assertions—

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Member Spotlight! TripAdvisor

Posted by Kate Jurras on Fri, May 4, 2012

Get to know a MITX member! This month we're featuring TripAdvisor.

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The Future of Marketing - Part 2 of 4

Posted by Jaime Reynolds on Thu, May 3, 2012

What will the future of Marketing look like? How will it be different than today? In this guest blog series exploring these very questions, Chris Colbert, CEO of Holland-Mark, shares his thoughts on market research and the advantages of seeking "truths." Do you have an opinion on the future of Marketing? Submit a session proposal to speak on the subject at FutureM 2012, or share your opinion here.

In the future…

…more marketers will embrace context as central to success. They will walk away from the supposed universal media-centric solutions and focus on understanding the context of the relationship the target customer has with their category, the issue, the task, the role, the desire, and the need. They will seek to understand how the target customers feel about it all; how they think about selection and consumption; how they go about addressing the problem.  As they seek to understand context, new forms of market research will appear that allow for a far more in-depth, intimate and actionable view of the customer.

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FutureM Reflects on 2011 – Looks Ahead to Third Annual Event

Posted by Jaime Reynolds on Wed, May 2, 2012

Here's the latest announcement from FutureM!

FutureM, a weeklong event experience on the future of Marketing, today released a snapshot of its 2011 event’s attendee base. Marketing and technology firms, universities and brands alike joined to debate key topics, methods, innovation and designs encapsulating what the future of Marketing will look like.

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The Future of Marketing - Part 1 of 4

Posted by Jaime Reynolds on Wed, May 2, 2012
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What the Tech?!? 5 Ways for Marketers to Evaluate New Social Media Opportunities

Posted by Kate Jurras on Tue, May 1, 2012

This is the first post in our social blog series. Throughout the month of May, we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: “How is the new technology landscape changing social marketing?  What do marketers need to understand now and in the future in order to be prepared for these changes?” This post is by Aaron Strout. Aaron is a group director at global marketing agency, WCG. Aaron is a blogger, video podcaster, serial tweeter and co-author of Location-Based Marketing for Dummies. Most importantly, he is a dad of three and husband of one. He lives in Austin, TX after growing up in the cold (but beautiful) climes of New England.

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