FutureM Session FAQ’s

Posted by Jaime Reynolds on Mon, Apr 30, 2012

We've opened submissions for session proposals for FutureM 2012, and we're already seeing tons of interest in leading a session; and receiving many comments and questions like, “I would love to be considered as a speaker," or, “I want to submit my client as a potential speaker.” We love answering questions like these, as much as we love hearing all of the enthusiasm! The simple answer is this: anyone who wants to speak at FutureM 2012 should submit a session proposal. We thought we'd make things easy and answer all of your questions about the submission process in this post.

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Making a Mobile Payment is like Floating in the Dead Sea

Posted by Kate Jurras on Fri, Apr 27, 2012

This is the tenth post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?” This post is by Steffan Berelowitz. Steffan is CEO of Bluetrain Mobile, a software platform that helps businesses create custom mobile websites. He’s a serial entrepreneur, web consultant, and now train conductor. In the past 19 years, Steffan has founded 3 companies in online technology, and all are in business today.

From time to time, when I was growing up, I would see the occasional photograph of someone floating in the Dead Sea. Inevitably, this iconic image would feature someone lying back and holding up a newspaper. For anyone who has seen these pictures, you know exactly what is supposed to happen when you put down your towel, take off your sandals, and stroll into the Dead Sea water – you float.

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Mobile "Juice worth the Squeeze" for Retailers

Posted by Kate Jurras on Wed, Apr 25, 2012

This is the ninth post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?This post is by Diana Epstein and Matthew Mulderink. Diana is an Account Executive at Jumptap. She has worked with both direct response and brand advertisers including Groupon, Amazon, eBay, and Booking.com to name a few. Diana was recently named Mobile Women to Watch 2012 by Mobile Marketer. She is also a Co-Chair of the Communications & Outreach Committee for Women in Wireless. In her free time, she serves on the Advisory Board of the non-profit New Eyes for the Needy. Follow her on Twitter @daubale and @womeninwireless.

Matthew Mulderink is the Category Director for Retail & QSR at Jumptap. Before joining Jumptap, Matthew held Strategic Account Director positions at Dotomi and Yahoo!, developing digital strategies for major retailers including Best Buy, Target and Sears. Prior to Yahoo!, Matthew led all digital marketing for FTD. Matthew holds an MBA from DePaul University and lives in Chicago.

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FutureM Now Accepting Session Proposals!

Posted by Jaime Reynolds on Tue, Apr 24, 2012

Check out our most recent press announcement about FutureM 2012!

FutureM
, a weeklong event experience on the future of marketing, is now accepting session proposals for its October 2012 event, with complete submission guidelines found here.

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Why HTML5 is No Longer a Dirty Word

Posted by Kate Jurras on Tue, Apr 24, 2012

This is the eighth post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?This post is by Ash Nadkarni, MD. Ash is a physician in the specialty of Psychiatry, with a research background in the adoption of social media technologies. She is the co-founder of Appguppy, an online tool that makes it ridiculously easy to create and distribute beautiful, cross-platform mobile apps.

“It’s a mobile solution that’s cross-platform.”

“Oh… so then it’s just HTML5.”

So goes the classic scenario for more and more developers offering cross-platform mobile solutions.  The minute you broach the topic of an answer to platform fragmentation, you get accused of utilizing HTML5.  But does HTML5 really have a bad rap anymore?  And how might it offer the ability for organizations to position themselves competitively in the mobile marketing space?

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This is Our FutureM 2012 - What's Yours?

Posted by Jaime Reynolds on Mon, Apr 23, 2012
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A Refresh: the Celebration of Innovation In June

Posted by Kate Jurras on Fri, Apr 20, 2012

Do you live in Boston? Do you know someone who lives in Boston? Did you go to Boston one time on an elementary school field trip and you really liked it and sometimes you still dream about it? Don't worry, that's totally normal. We at MITX are BIG fans of Boston, and we love to celebrate the things that are happening in our great community.

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Sitdowns With Startups - Smak

Posted by Jaime Reynolds on Fri, Apr 20, 2012

This week, Dave sits down with Matt Hooper. Matt is CEO of Smak - a startup that seeks to help organize & filter your online conversations. Check out the interview below, and don't miss out on the 2nd video where Matt talks about his experience here at MassChallenge.

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Industry News! Week of 4/16

Posted by Kate Jurras on Fri, Apr 20, 2012

It's Friday, and that means it's time to share the news we've been posting on Twittah all week!

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The Perfect Blend: Social Media and Mobile - 7 Things You Need to Do Now

Posted by Kate Jurras on Fri, Apr 20, 2012

This is the seventh post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?This post is by Jeanne Hopkins, VP of Marketing at HubSpot. HubSpot makes inbound marketing software to help your business generate more leads and manage them effectively. Jeanne is also co-author of the recently-published book, “Go Mobile," an introductory guide to starting your mobile marketing efforts.

If social media is where it’s at (and it is) and mobile is where things are headed (and they are), then, it’s that intersection of social and mobile where you—and your marketing—want to be. That’s the sweet spot. A study from Juniper Research shows that the number of socially active users on mobile devices will rise from 650 million in 2011 to 1.3 billion in 2016. Make the most of your inbound marketing by learning where the social mobile sweet spot is and using it to your advantage. Here’s how:

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Macromyopia and How Mobile is Transforming How We Work

Posted by Kate Jurras on Thu, Apr 19, 2012

This is the seventh post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?This post is by Matt Cutler, Co-Founder and CEO, Kibits.

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Where's the App? The Amazing Future for Mobile Apps Being Enabled by HTML5

Posted by Kate Jurras on Tue, Apr 17, 2012

This is the sixth post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?This post is by Ken Kimmel. Ken is the co-founder and president of On The Spot® Systems, makers of the mobile survey application Survey On The Spot®. Prior to his current position, Ken held key leadership roles at Dunkin’ Brands and Baskin-Robbins, including overseeing brand and strategy development, field operations, marketing and advertising, and franchising and development.

So, I am not a technologist or engineer, but I can certainly understand the huge opportunity that has presented itself to mobile developers with the rising tide of HTML5.

You see, it starts like this: our company, On The Spot Systems, had built a business model based on utilizing mobile devices to easily collect and report data from people on the go. Our original vision was that people around the world would be clamoring to download our free iPhone app (and soon to be Android and Blackberry apps) so they could answer surveys for businesses wherever they were. The feedback would go straight to the business owner and the consumer would receive a reward. Neat. Except…

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Cash, Credit or Smartphone: How Will You be Paying for That?

Posted by Kate Jurras on Fri, Apr 13, 2012

This is the fifth post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?This post is by Andrew Paradise, CEO and founder of AisleBuyer, the Boston-based provider of mobile checkout solutions. AisleBuyer’s mobile commerce platform not only provides a revolutionary in-store experience for consumers, but also delivers unprecedented in-store customer analytics to retailers, brand and restaurants.

We can all agree that smartphones aren’t a passing fad. According to comScore, there are more than 100 million smartphone subscribers in the United States. With this proliferation has come a boom in innovation. Who could have envisioned the Apple App Store, with more than half a million apps that have been downloaded upwards of 25 million times, a few years ago?

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The Mobile Matrix: What the Connected Consumer Means for Brand Marketers

Posted by Kate Jurras on Thu, Apr 12, 2012

This is the fourth post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?" This post is by Katelyn Stokes is a Marketing Coordinator in AMP Agency's Integrated Marketing Group. She is a digital enthusiast with a passion for exploring the opportunities arising from the evolving mobile landscape.

A few weeks ago at the MITX CES and SXSW event, Steven Brennan said, "I'm cheating on my phone with my tablet. I hope my TV doesn't find out!"

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Introducing: Sitdowns With Startups

Posted by Mark Frushour on Wed, Apr 11, 2012

When it comes to social networking, both online and in-person, Dave Cutler has made quite a name for himself over the past year. By leveraging his website, Twitter, some favorable media coverage, and good old-fashioned hustle, Dave has carved out an enviable niche. That's why we're excited to announce that we'll be featuring Dave's Sitdowns With Startups on the MITX Blog. In the weeks and months ahead, you'll be getting the inside scoop on some of Boston's hottest startups and most focused founders.

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Stop Chasing Firsts and Start Making Bests: Mobile Marketing That Matters

Posted by Kate Jurras on Tue, Apr 10, 2012

This is the third post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?This post is by Brenna Hanly. Brenna has been at Mullen Boston for four years, where she has served in several digital capacities – as a Digital Media Planner for Zappos.com, as the agency’s first Mobile Catalyst, and currently she works out of the Strategic Planning group in an effort to bring comprehensive digital thinking to the forefront of the creative process.

We’ve become an industry infatuated with technology. From our superhuman worship of Steve Jobs to our scramble to hire the nation’s best creative technologists - anyone who is any good in the marketing industry cannot avoid thinking about, talking about, and dreaming about technology. However, we have been cajoled into confusing technology with true innovation.  We are quick to credit ourselves for being the first to take advantage of a certain technology without regard to the actual consumer experience that we are creating, and mobile is one of the best seductresses.

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What are Students Looking for in a Good Internship?

Posted by Jaime Reynolds on Mon, Apr 9, 2012

This guest post is by Sana Bakshi.  Sana is currently a sophomore at Emerson College and serial intern. Her passions include social media, marketing and business. She prefers to keep her thoughts under 140 characters. Follow Sana on twitter @sanabakshi.

It’s that time of year again! No, not the end of the academic semester, finals week, or even spring. It’s the time of year when every student, professor, or adult is asking college students, “So, what are you doing this summer?” Lately, my answer has been the dreaded: “I’m waiting to hear back about internships.” But the more I think about this question (and my answer), the more I realize the importance of a good summer internship. Any employer can rattle off the good qualities of an intern, but if you ask a student what the qualities of a good internship are, things get a little bit fuzzier.

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Industry News! Week of 4/2

Posted by Kate Jurras on Fri, Apr 6, 2012

Newwwwwws!

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Member Spotlight! Hubspot

Posted by Kate Jurras on Fri, Apr 6, 2012

Get to know a MITX member! This month we're featuring HubSpot.

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What the @#%! is mcommerce?

Posted by Kate Jurras on Fri, Apr 6, 2012

This is the second post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?This post is by John Caron, SVP, Marketing, Modiv Media. John is a tech industry veteran, with over 20 years of entrepreneurial and leadership experience in media, retail and commerce technology and services. A frequent industry speaker and contributor, he can be found speaking at many conferences. Follow him or Modiv on Twitter: @jcaron2 or @modiv.

$1 Trillion. Yes, with a “T.” Yankee Group estimates mobile transactions will grow to that number by 2015 (sounds like a demand from Dr. Evil!). eBay and PayPal forecast $8B in mcommerce revenue and $7B in mpayments for 2012. Starbucks has processed over 26 million mobile payments. And, we’re just getting started. So, it’s clear that mcommerce is happening. What’s not clear is what the @#%! mcommerce actually is. Google “mcommerce stats” and you’ll read that we already buy BILLIONS of dollars of stuff via mcommerce. I, however, disagree.

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The Mobile Future’s Already Here; “It’s Just Not Evenly Distributed”

Posted by Kate Jurras on Mon, Apr 2, 2012

This is the first post in our mobile blog series. Throughout the month of April we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "What's happening in mobile right now? What's coming soon?This post is by Perry Hewitt. Perry works on digital communications and engagement at Harvard University, where she is surrounded by smart people with great ideas for mobile innovation.

One of my favorite quotes is from the science fiction writer William Gibson. He once said, “The future’s already here -- it’s just not evenly distributed.”  I first grandly predicted the Year Of Mobile in 2000. Now, finally, there’s enough of it here that I can claim to be right.

What’s happening in mobile right now is exactly what happened during the stampede to the desktop web in 1995. Organizations are trying to force-fit existing content and transactions to meet the needs of a new use case. Unfortunately, in most instances, it’s not working. There are so many mobile–appropriate and even mobile-magical opportunities left on the table.

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