Want to Write for our Blog? Okay!

Posted by Kate Jurras on Tue, Jan 31, 2012

Hi awesome MITX members! We have something special we'd like to offer you. The chance to write for our blog! We're amping up the awesome this year by creating a monthly series on the MITX blog, and this offers you a lot of chances to participate.

The "What Technology Do I Love the Most" blog series in February is a going to be a series of blog posts by the leaders in our industry about (you guessed it) technology! Are you a geeky technology-loving MITX member (this is a members only opportunity!) who loves to write? Cool! Write to Kate (kate@mitx.org) and tell her your ideas.

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MITX: Where Great Companies Come Together

Posted by Debi Kleiman on Thu, Jan 26, 2012

Congratulations to Constant Contact and CardStar, two active members of the MITX community! Last week, Scott Kirsner covered Constant Contact's acquisition of CardStar in The Boston Globe.

In addition to being excited for the awesome news, we were even more thrilled when we read the full article and realized their CEO's connected through us - first at our Innovation Awards last June, then at FutureM in the fall.

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MITX Up Marketing Hackathons Gives Startups A Great Boost

Posted by Kate Jurras on Wed, Jan 25, 2012

Guest post by Jeffrey Peden, Founder & CEO, CraveLabs.

As one of the residents of Dogpatch Labs in Cambridge, CraveLabs was fortunate to be invited into a special Dogpatch-only session of the Marketing Hackathon program, created last year by the Massachusetts Innovation and Technology ExchangeMITX-Up, as the initiative is called, pairs pre-screened startup companies with a team of hand-selected marketing specialists for an evening of high-bandwidth hacking on each startup's go-to-market plan.  This “instant mentorship” program is an amazing example of the pay-it-forward culture being built in Boston, with volunteers from across industries and verticals coming together to help give a leg up to our startups.  Since there can at times be more programs for startups in Boston during any given week than there are hours to attend them, making it tough to decide which to pick, I offered to chronicle our experience with MITX Up to shine some light on what I've found to be one of the best programs available.

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Member Spotlight! e-Dialog

Posted by Kate Jurras on Fri, Jan 20, 2012
Click me

Get to know a MITX member! This month we're featuring e-Dialog.

1. How was e-Dialog founded, and what inspired its creation?

e-Dialog was founded in 1997. The original founder was Bill Herp, a serial entrepreneur, motivated by technology and new opportunities around that technology - originally focused around email. It grew quickly initially, but had to retrench during the dot-com bust of the early 2000s, going from 200 employees to 50. The company raised $20 million in venture capital and quickly grew to 400 employees and was acquired by GSI Commerce in 2008, which was acquired by eBay Inc. in 2011. Today e-Dialog is a leading provider of multichannel digital marketing solutions for some of the world’s most recognized brands, with over 400 people in 6 locations through the U.S., Europe and Asia Pacific.

2. What makes e-Dialog different than other companies in your market space?

It has to be our strong core foundation in email marketing combined with backing from ecommerce power houses like GSI Commerce and eBay that is enabling us to extend beyond email and provide digital marketers with an end-to-end platform for multichannel customer engagement. As the “hub” for digital communication, our open platform allows digital marketers to quickly analyze data, make decisions, and target and refine consumer experiences seamlessly across channels.

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Mobile from an E-Commerce Perspective; or, What Football, Modern Family, and Dining Out Have in Common

Posted by Kate Jurras on Thu, Jan 19, 2012

   Guest post by Brian Tilzer, VP, Staples.com, E-commerce and   
   Business Development

I work in e-commerce for Staples, the second largest e-tailer in the world, so it may not come as a surprise to you that I’m crazy about technology. I love reading up on (and usually buying) the latest in personal tech.

Mobile technology has a very special place in my heart. I’m always on a mobile device of some sort, whether it’s my iPhone or a tablet. It’s my constant companion piece. As a huge New York Giants fan (I know that’s heresy here in New England but it’s the truth), I love that I can still keep up with the game or listen to New York sports radio, all through my mobile phone. When I am at home, I can turn to my tablet to get the latest stats from the game whenever I want.

In essence, the things that I love about my mobile devices (the ability to do research, access to news and info on the go) are the same things that make mobile so important to businesses in today’s society. Mobile is an inherently cross-channel tool that can provide value to your customers. Even though we’re not necessarily seeing mobile users purchasing as much on the go, we’re definitely seeing them using mobile as a research tool. It really is a cross-channel enhancer. Many of the e-mails that we send to our Staples customers are opened on a mobile device.

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Reflections and Predictions:A Blog Post That Is Way More Fun Than It Sounds (Part 2 of 2)

Posted by Kate Jurras on Mon, Jan 16, 2012

We’re back! This half of our super awesome reflections and predictions blog post looks to the future. Kind of like a superhero flying towards the sun. Or something like that. How about we get right to the point?

Debi: For 2012, it’s all bigger, badder and better ahead! Never has there been a more exciting time to be at the intersection of marketing and technology, right where the MITX companies live. There’s huge potential to really shake things up and shine a light on what’s happening here to the world. For example, we’ve got a new event series in the works and it’s going to be awesome, pulling together the many facets of our community in an interesting way – stay tuned! And as we look to make MITX even more valuable to our members, I am excited to explore some of the best new digital tools and approaches to help us build deeper relationships with our members and contribute to their success.

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MITX Event Recap: Top Tweets from the Fireside Chat with Joi Ito (#MITXFC)

Posted by Jaime Reynolds on Tue, Jan 10, 2012

UPDATE:   To learn more about the insights Joi shared at this event, you can also check out these awesome recap blog posts:

-Lauren Landry, Boston Innovation – “Director Joi Ito Opens Up About Why the East Coast Is the Best Coast & The Future of the MIT Media Lab”
-Barb Darrow, GigaOm – “Joi Ito: Open-source hardware is a no brainer”
-Scott  Kirsner, Boston Globe – “Media Lab director Joi Ito talks about the Valley's weaknesses, open technologies, global opportunities, and whether the lab is 'selling itself too cheap'”

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Reflections and Predictions: A Blog Post That Is Way More Fun Than It Sounds (Part 1 of 2)

Posted by Kate Jurras on Mon, Jan 9, 2012

It’s the beginning of another new year! We like this for a few reasons. First of all, the start of a new year is a great time to reminisce about the last year. Hey, remember that time we did that cool thing and it was so fun? Furthermore, the start of a new year is a great time to look to the future. Like, will it ever snow? Anything is possible! Good stuff is going to happen in 2012, we just know it.

We’d like to share with you our favorite memories from 2011, and our biggest excitements (that’s a thing you can say, right?) about 2012. We’ll be posting this in two parts, to make it EXTRA fun. Let’s start with 2011:

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