Member Spotlight! One to One Global

Posted by Kate Jurras on Thu, Nov 17, 2011

Get to know a MITX Member: One to One Global.

1.    Tell us what’s new at One to One Global?

One to One recently launched a social media management system (SMMS) named MessageMaker Social; it is a comprehensive platform for large-scale social marketing. Our SaaS-based SMMS allows medium- to large-sized organizations to publish, manage and measure their social communications across all of their accounts from one, centralized easy-to-use dashboard. We also provide a range of services including customer experience research, social analytics and social marketing strategies and program development. For more information please visit

2.    What are some key One to One Global initiatives that you’d like the MITX community to know about?

Three trends in marketing and advertising are converging to forever change the landscape of professional marketing services firms. The maturing of addressable media, the decline in the traditional notion of brand and branding strategies, and the rise in marketing accountability are collectively forcing marketers and the agencies (that support them) to rethink traditional, creative led, one size fits all marketing strategies.
One to One is working closely with clients to achieve seamless integration across many channels—from web, social, mobile to digital.  It is this integration that will be essential to our clients’ success.

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MITX Interactive Awards #EpicBattles Vol. 06: Batman vs. Superman

Posted by Brian Shirley on Wed, Nov 16, 2011

This week’s Epic Battle is my favorite yet.   Can you guess what it is from the following two quotes:

Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound.  Look, up in the sky, it's a bird, it's a plane…it's Superman!

Riddle me this, riddle me that, who's afraid of the big, bad bat?

You got it, this week’s battle is Batman vs. Superman.  

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Tweet the Love! #MITXAwards

Posted by Kate Jurras on Mon, Nov 14, 2011

Are you excited about Tuesday's Interactive Awards ceremony? So are we! Spread the word on Twitter and Facebook by tagging your favorite finalists and sponsors. Make sure to use the hashtag #MITXAwards so we can track the awesome.

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MITX Interactive Awards #EpicBattles Vol. 05: Mayo vs. Miracle Whip

Posted by Brian Shirley on Thu, Nov 10, 2011

Personally, I’m surprised all you Apple fans had such a landslide victory over Microsoft in last weeks Epic Battle… seriously, how the heck did THAT happen?! How many of you voted for Apple while using a Windows PC or reading this email in Outlook? Shame on you…

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The Successful You Starts Here.

Posted by Kate Jurras on Tue, Nov 1, 2011

Guest post by Leah Brunson, Microsoft.

Next Thursday, November 3rd, we’re thrilled to partner with  MITX, and The Commonwealth Institute (TCI), to host  The Successful You, a full-day forum that will provide mid to senior level women from the tech and general business arena with a clear and practical understanding of how to be successful in their careers.

Established in 2010, this event strives to provide an opportunity for women to strengthen their professional networks and gain tangible skills to apply to their careers immediately. Our intent is that The Successful You will foster connections between local professional women and catalyze more mentorships and productive networking.

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