MITX Interactive Awards - Writing an Application is Easy!

Posted by Lindsey Thorne-Bingham on Tue, Aug 30, 2011
Don't worry; the long nights are over. The campaign was designed and well executed. Data was analyzed and the results are in.
There is only one step left. Any ideas?

No? We'll tell you! The final step is: Enter the Interactive Awards!
Remember, the long nights are over. Writing a stellar application is short (and easy).
Using these tips, you'll be outside enjoying these last few weeks of summer, even after Hurricane Irene.
  • Read through the application first to familiarize yourself. A poorly written application is like a poorly executed campaign.
  • Choose a category that best fits your project.
  • Stick to the word counts. The judges read many applications. Being clear and concise keeps the judges engaged.
  • Be engaging in the way you tell your story. The judges work in the business and know the good, bad, and ugly. Show how you rose up to meet the challenge in creative and different ways.
  • RESULTS! Show them! Yes, it is great that the campaign was successful - but, all the entries were successful. Use data and a story to show what the campaign generated.
In sum: SHOW (results), don't tell. And, keep the judges engaged.
We are looking forward to your entry applications! Remember; apply before 5pm Friday, September 23.
There are more tools to help you, too! Check out for a plethora of information.

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Why We Are Charging for FutureM

Posted by Debi Kleiman on Wed, Aug 10, 2011

We’ve gotten a few questions from folks about why we decided to change FutureM tickets from all free to charging a small fee – I thought it would be helpful to share my answer more widely just in case there were others wondering.  

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All Aboard! It is Now Time to Enter the 16th Annual MITX Interactive Awards

Posted by Lindsey Thorne-Bingham on Mon, Aug 8, 2011
Not sure if you should enter?

  1. Do you work in New England and want to celebrate the work that is fueling our industry’s success?
  2. Do you create awesome interactive or web-based sites, applications, projects or campaigns?

If you answered “yes” to any of these questions, you definitely should enter!

No matter what kind of interactive work you create, there is a category for you. You can enter categories ranging from Biotechnology to Travel & Tourism in the Industry categories, and Social Strategies to Rich Media Experiences in the Usage categories.

Don’t miss the train. Enter before 5pm, Friday, September 23, 2011.

P.S. Save the Date! The Awards ceremony will be held on Monday, December 5, 2011 at 6pm at the Sheraton Boston.

P.P.S. Are you a Media Planner or Buyer? We have categories for you too! Come on board!
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