Director of Community: Not Just Tweeting All Day Long

Posted by DJ Waldow on Tue, Jan 19, 2010

"It must be nice. You play around on Twitter all day long."

I can't tell you how often I hear some derivation of that phrase. When I first started working in the email industry nearly 5 years ago, people used to say, "Oh. You're the guys who send spam, right?" While joking around, many used to - and still do - believe that email marketers (& Email Service Providers) are really just a bunch of spammers. The good news for the email industry is that I've heard this less often over the past few years. Email marketers are no longer seen as "the bad guys." Those who are doing it right are realizing a huge ROI. Perceptions are changing.

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