The MITX Interactive Awards - Behind The Judging

Posted by Katie Del Angel on Thu, Aug 27, 2009

Judging for the MITX Interactive Awards is no small feat. Over 100 individuals representing various disciplines give us significant time to vet the entries through two rounds of judging. Our Judges include a diverse group of members including media, industry analysts, creative directors, CTOs, webmasters, developers, producers, content providers, academia and marketing executives.

What’s the secret to a successful entry? We know you're submitting your work, because it deserves recognition. But how you craft your entry, could be the difference between being noticed, or not. In a nutshell, the key to a successful entry is: a clear and succinct application, a thoughtful click through path to lead the judges through the site, and a great experience.

Another bit of information that may help you in crafting your winning entry are the judging criteria by which the judges must use to evaluate your entry:

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Enter the MITX Awards! Don’t Believe Us? Listen to Them!

Posted by Katie Del Angel on Thu, Aug 27, 2009

Yes, it’s true. We are in full force with a bullhorn reminding everyone in New England’s internet business & marketing community to enter their best web projects, digital marketing, media and mobile campaigns, and use of emerging technologies into the MITX Interactive Awards. With just over two weeks left (deadline is 09/11/09), I invite you to act now!

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MITX Interactive Awards - A Walk Down Memory Lane

Posted by Kiki Mills on Thu, Aug 20, 2009

The MITX Interactive Awards is one of our most important and cherished traditions when we honor the best interactive practitioners in New England. It was 14 years ago, that a motley varied mix of technologists, creative types, business people, and some other folks who — frankly, we still have no clue where they came from, all got together and held our very first awards show to see who was doing the best work in this new thing called Interactive Media.

There were about 400 people on hand that night and 20 awards were given out in categories that included “Public Service Kiosk” and “Best Promotion Online Site”. It’s even funny to think that back then, I guess you had to say both “Online” AND “Site.”

In hindsight, it’s fair to say we were flying kind of blind.

Flash-forward to present time, and its amazing to see how far we have journeyed from brochure ware to blogs . . . from Cold Fusion to Flash . . . and from Alta Vista to Google . . . and it continues.

For a little nostalgia, I dusted off the 1996 Award Winners Roster. Recognize anyone??

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What's Next for Tech in Massachusetts

Posted by Jessica Winston on Tue, Aug 18, 2009

I attended a meeting yesterday with fellow association heads to hear about the progress to date on the Innovate Masstech initiative. For the unfamiliar, in late January, Governor Deval Patrick asked the region’s IT/digital sector to work together to find a common voice and embrace the challenge of expanding the region’s innovative capacity and sector preeminence.

Over the last six months, a group of dedicated people representing a cross section of business, academia and government have been working diligently to make this happen. There are four working groups: Industry Research & Analysis; Entrepreneurship, Talent & Workforce Development, & Communications.
One of the first outputs launched in early June was a collaborative web site that highlights what’s happening in technology & innovation. The work is being done by Echoditto, with tremendous experience in building online communities. Their founders were behind Howard Dean’s campaign, and effectively wrote the blueprint for internet political strategy.

Our meeting was specific to progress made on the communications committee – whose main task is to explore the sector’s current perceptions and key messages. We’ve spent too long flagellating ourselves that we aren’t as good as Silicon Valley, we lack competitiveness, negative, negative negative. We’re all sick of talking about it. There’s clearly work to be done, but there’s a lot of great stuff happening as we all know and this Committee is key to ensuring we talk about it in a powerful way.

They’ve developed 4 key goals:
--Establish Massachusetts/New England as the leading region for the technology sector, nationally and globally
--Unifty the sector and promote a culture of collaboration
--Clarify & articulate the region's unique strength and resources to business, individuals and influencers
--Create a dynamic brand that people will adopt and own

We’ve seen some initial conceptual thinking for the framework of an identity. They’ve asked that we involve our members in the conversation. Stay tuned for more developments.

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Back to School - Next Gen Style

Posted by Katie Del Angel on Thu, Aug 13, 2009

I was in Cincinnati this weekend where I grew up, and had a nostalgic reminder of “back to school” shopping. That time in August when our parents dragged us to the store to stock up on everything learning related – pencils, lunch boxes, Trapper Keepers, back packs and oh yes, the new outfit for first day of school. Then onto the big leagues in college with the linens, towels, refrigerators, computers.

A few decades later, here I am reading the same Enquirer newspaper that boasted the ball-point pen and came upon a full page ad for “ back to school applications “, by Apple of course. This produced simultaneous but quite opposite reactions – nostalgia for our past and admiration for how far we’ve come. Welcome to the next generation Back to School ad.

iStudiez Pro to organize all your classes. Forget the fancy calculator that you need for calculus equations – now you got the Graphing Calculator. Buy the Mental Case app and you’ve eliminated those flash cards that we always depended upon.

Yes, the next generation of back to school. And it’s only going to get cooler. I personally would love someone to bring back the Trapper Keeper – in digital form of course.

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New MITX Leadership

Posted by Katie Del Angel on Wed, Aug 5, 2009

The press rolls out today on our eight new additions to the MITX Board of Directors. It's an impressive list of marketing visionaries, accomplished entrepreneurs and industry leaders.

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