Global Brands, Innovators and Business Leaders Converge at FutureM to Explore the Future of Marketing

Posted by Taylor Haney on Wed, Oct 16, 2013

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National Event Kicks off Fourth Year at the Hynes Convention Center in Boston; Join the Conversation #FutureM

FutureM, the annual event showcasing the future of Marketing, kicks off today at the Hynes Convention Center in Boston where brand innovators, business leaders, investors and influencers from around the world discover what’s next in marketing. This year’s theme, “Innovation at Intersections,” will explore the ways digital technology and media are colliding with new industries and ideas to reshape the modern marketing landscape. Keynote speakers include:

  • Linda Boff, Executive Director of Global Brand Marketing, GE

  • Anita Elberse, Professor & Author, Harvard Business School

  • Aman Govil, Head of Advertising Arts, Google

  • Kathleen Schaub, Vice President, IDC

  • Umang Shah, Director of Social Strategy, Walmart

  • Dharmesh Shah, Chief Technology Officer & Co-Founder, HubSpot

  • Jim Speros, Executive Vice President, Fidelity

“FutureM is about assembling marketing’s futurists in one place so that attendees come away with entirely new ways of approaching problems, evaluating strategies and kick-starting innovation within their organizations,” said Debi Kleiman, President of MITX and Host of FutureM. “We know that the next big thing in marketing will come from unexpected places. That’s why we are bringing together a diverse group of thinkers from various industries to dissect and make sense of this shifting marketing landscape.”

The FutureM program will also include sessions hosted by top industry experts from Microsoft, Salesforce Marketing Cloud, JetBlue Airways, IBM Research, Arnold Worldwide, Constant Contact, Havas Media, Harvard University, Hasbro, Turner Sports, SHIFT Communications, Mullen and more. Discussions will cover everything from the changing role of the CMO to a fireside chat on big data and social media with Digiday Editor-in-Chief Brian Morrissey, to a panel on the advertising technology ecosystem with executives from Nanigans and Lattice Engines. Additional details on this year’s sessions include: 

  • Face to Interface: What the Convergence of Digital + Physical Means for the Future of Marketing (AMP Agency)

  • Imaging + Communications: Driving Consumer Interactions of the Future (ArcSoft)

  • 360 Degree Content (Boston Interactive)

  • Product Experience + Marketing = The Key to Unlocking Customer Engagement (Constant Contact, Brightcove, Fresh Tilled Soil)

  • What's Old (and Still Active) and What's New (and Relevant) to the Future (Brain Sells)

  • Analytics + Modeling: Why Knowing Everything About Your Customers Won’t Be Enough (Cantina)

  • The Changing Brain: Matching Neuroscience + Marketing Strategies (Connelly Partners)

  • Social + Analytics: Does Social Media Opinion Matter? (Crimson Hexagon)

  • Hot Digital Marketing Trends 2014 vs. 2024 (Digital Marketing NOW)

  • I Don't Care What You Think: Behaviors vs. Opinions (Digitas)

  • Leveraging Games as Powerful Marketing Mediums (GSN Digital)

  • PR is Marketing's Future (HB Agency)

  • Fast, Cheap or Great? Killer Content Marketing + Short Time and Money (Image Conscious Studios)

  • Marketing’s End Game: Grow Customer Value Through the Right Experiences (ISITE Design)

  • Future of “Freemium:” Driving Business or Out of Business? (Miller Systems)

  • In Advertising & In Life: “Please Don’t Stop the Music” (Millward Brown)

  • The Tech Innovations Driving the Future of Retail (Mobile Mondays Boston)

  • The $9 Billion Advertising Opportunity: The Social + Mobile Revolution (Moontoast)

  • Mythbusting: Engineering a “Viral” Video (Pixability)

  • Why Sales Doesn’t Use Your Content (Postwire)

  • Using Big Data to Reveal Consumer Values and Inform Storytelling (Ranker & Zenzi Communications)

  • The Future of Television (Roundarch Isobar)

  • Brand Marketing + Big Data in an Always-on and Fragmented Consumer World (Tremor Video)

  • Naked Truth: Top Marketers Reveal How They’ll Survive and Thrive in the Future (Wilde Agency)

  • Better Than Red Bull: Converting your Brand into an Entertainment Hub (ZoomTilt)

In addition to scheduled panels, FutureM will host a number of networking and social events, including the opening night party at the posh Back Bay restaurant Towne. The event will also feature interactive installations and displays from dynamic companies such as Infrared5. Join the FutureM conversation on Twitter (@FutureMBoston) with #FutureM.

FutureM is produced in partnership with IDG World Expo, a leader in the event and tradeshow industry. This year’s FutureM sponsors to date include Acquia, Arnold Worldwide, Ayantek, Boston.com, Cantina, Celtra, Constant Contact, Dunkin’ Donuts, Google, Havas Media, Hill Holliday, IDC, Miller Systems, Millward Brown Digital, Mobiquity, Mullen, Oracle, R2integrated, SHIFT Communications, The Street, and Verndale. To find out more about available sponsorship opportunities, visit FutureM.org/Sponsors.