Experience + Technology: The New Core Disciplines for Marketing -
Featuring Speakers from Verndale, Sitecore & ion interactive
Thursday, October 17 • 2:00pm - 3:00pm
The future of digital marketing is not a choice between imagination and analysis, or big ideas and big data. Experiences and technology are, in reality, increasingly intertwined and inseparable. This panel will look at the ways in which technology is elevating the marketing process – opening up new opportunities to connect with customers through the confluence of strategy, data and design. We will discuss how analytics, personalization and automation are the key to building more engaging, relevant and valuable experiences for our customers, not less. The result is more qualified opportunities, stronger brand advocates and ultimately greater recognized business value. A few years ago a marketing panel featuring a strategist, a creative, a technologist and a marketer would have been preposterous – but we think it’s clearly the future, so be sure to join us.