New Balance: Redefining Running as a Social Activity -
Featuring New Balance and Arnold Worldwide
Wednesday, October 16 • 4:30pm - 5:30pm
Hear how @NewBalance turned #Runnovation into a global content ecosystem w/ @DrakePusey Oct 16 @FutureMBoston http://t.co/oElNT8UmdE
— Arnold Worldwide (@Arnoldworldwide) October 2, 2013
Running is evolving. It’s becoming more social. The boundaries are being broken. And technology is redefining what’s possible.
New Balance’s new campaign, Runnovation, celebrates this convergence of sport and technology. So it was only natural that as global leaders in the running category, New Balance applied the same philosophy to their Marketing, developing a new global content ecosystem that mirrors the movement.
Join New Balance and Arnold Worldwide as they talk about the Runnovation effort and its solution to changing needs of brands today, which demands more stories more frequently to drive awareness, engagement, purchase and, ultimately, advocacy.
Running just got a lot more interesting.
Speakers:
- Hilary Keates
Director, Global Marketing and Brand Management, New Balance
Drake Pusey
VP, Director of Digital Platforms, Arnold Worldwide
