Featured FutureM Session with Arnold Worldwide

Posted by Taylor Haney on Wed, Oct 2, 2013

 

New Balance: Redefining Running as a Social Activity -
Featuring New Balance and Arnold Worldwide

Wednesday, October 16 • 4:30pm - 5:30pm

 

arnold

Running is evolving. It’s becoming more social. The boundaries are being broken. And technology is redefining what’s possible.

New Balance’s new campaign, Runnovation, celebrates this convergence of sport and technology. So it was only natural that as global leaders in the running category, New Balance applied the same philosophy to their Marketing, developing a new global content ecosystem that mirrors the movement.

Join New Balance and Arnold Worldwide as they talk about the Runnovation effort and its solution to changing needs of brands today, which demands more stories more frequently to drive awareness, engagement, purchase and, ultimately, advocacy.

Running just got a lot more interesting.

 

Speakers:

hilary kates
  • Hilary Keates
    Director, Global Marketing and Brand Management, New Balance
     
     
  • Drake PuseyDrake Pusey
    VP, Director of Digital Platforms, Arnold Worldwide
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