For the past four months, I've had the luck of working with 100+ smart innovators, helping them prepare their FutureM presentations. And now, it's your turn to get a sneak-peek of the content they have in store for you with this Slideshare. We asked them to provide one piece of advice for preparing for the future of marketing. Here's what they had to say:
Our speakers all agree, the future of Marketing is about:
- Your audience's experience, not about the channel. We all know audience should be the focus of our efforts, but it is easy to center on a channel when, for instance, you know you should be doing more with mobile. Take time to understand who your audience is, how they think and behave, or on just creating great marketing experiences that are rewarding and sharable and delightful.
- Integration. If our customers are looking for great experiences (and we know that's what we need to provide them), than we should be looking at what we do for them with the same lens. Even if our own careers and roles are focused on one specialty or expertise, understanding the other impacts on the customer journey is critical for our future success. A few of our speakers suggest that the next generation of integration is actually alignment. Which leads me to my next point...
- Having a seat at the table. And maybe even at the head of the table. What we do drives results. It creates customer love. We have an opportunity to align the rest of the organization around the customer experience.
- Staying innovative and continuing to learn. Because the one thing we know for sure is that the practice of modern marketing is changing, and the future - as we define it today - will be different tomorrow.
Will I see you there? Which sessions are you most interested in? Let me know in the comments below.
Finally, I recommend creating a personal agenda to help you focus on the sessions and speakers of most interest to you. All you have to do is go to the FutureM Schedule page, sign-in to Facebook, and click on the stars next to the sessions yoy like to create your agenda (which will then be linked to our soon-to-be released mobile app for when you're at the event). Here's my work-in-progress plan.
Special thanks to Tandem Marketing + Consulting for helping to create this deck!