As we move into September we are changing our blog theme over to User Experience and Design. To kick of this guest blogging topic we have a great post from Bill Peña, Vice President of Technology Services at 89 Degrees. Bill discusses the transformation of website experiences and the ever changing role of the web designers. If you are interested in guest blogging please e-mail me at taylor [at] mitx [dot] org.
Bill Peña oversees 89 Degrees’ technology and infrastructure teams, and brings a depth of web, e-mail and technology experience to the company. He is a highly regarded expert who looks at technology in human terms, translating applications and content into data-driven insights and customer engagement. Bill was most recently executive director and chief architect at IMN, a SaaS digital marketing company, where he led the development of innovative, data-driven email marketing products for the automotive, banking, franchise, and direct selling industries. He also has experience in enterprise-scale e-commerce, having worked at World Travel Holdings creating user interfaces to big data consumer applications, and helping launch cruise portals for clients like Orbitz, Yahoo and Cheaptickets.
Generation 1: Web Pages
Generation 2: Dynamic HTML
Through it all, what has remained the same is a league of professionals focused on great user experiences enabled, but not dictated, by technology. And as the number and variety of connected devices in our lives explodes, it is those who marry user experience and technology who will lead the innovations of the future.
Join us at FutureM to explore how user experience and design opportunities are changing the practice of modern marketing.