Got mobile on the mind? This is the post for you to read. Here is a roundup of all of the guest blogs that our fabulous members contributed to our May mobile theme. Mobile is a big part of the future of marketing and will be featured in many sessions at FutureM this October. Our theme is innovations at intersections and mobile is clearly playing a big role in these intersections. Here are just a few of the sessions:
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Mobile + Advertising: Stop Ruining and Start Rewarding Everyday Mobile Moments - Presented by Kiip
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Mobile + Messaging: Combating Device Schizophrenia to Get Your Message Heard Across Screens - Presented by Jumptap, DIGITAS & Mobext
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Mobile + Consumer Loyalty: Insights from JetBlue Airways - Presented by the Head of Mobile & Emerging Technologies at JetBlue Airways
Mobile Guest Blogs:
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Engagement: Standing Out in a Sea of Downloads - Isaac Mosquera, Director of Mobile, ShareThis
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The Mobile Future – Now, and Then - Tim Dunn, Director of Mobile, Roundarch Isobar
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It’s Not Mobile, Its a Sequential Connected Experience - George White, Principal Consultant, Technical Architect, Cantina
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Second Screen and the Contextualization of Television: The New Frontier for Marketing & Advertising - Tom Wilde, CEO, Ramp
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Life Moves Pretty Fast. If You Don’t Stop and Look Around Once in a While, You Could Miss It. - Mike Forrester, Sales Director, Adelphic Mobile
If you are interested in being a guest blogger please e-mail me at taylor [at] mitx [dot] org.