Guest post by Kargo.
Traditional media viewers are already using mobile. Whether you watch a lot of TV, or use a PC to stay on top of your emails, chances are you have a smartphone in your pocket, and you use it all day long!
Let's move ad dollars to mobile too. How can we do this? Simple. Video ads on mobile platforms. Audiences are increasingly consuming video content on their mobile phones due to convenience and accessibility. As marketers, we should monetize this trend by transferring eyes from what has historically been the primary destination for advertiser dollars, television, to the visual on a granular scale: the mobile screen.
As the technological world expands, one thing is certain: Video and Mobile are both at the forefront, and demanding our attention. By merging these two heavily trafficked mediums into one, you, as an advertiser and marketer can ensure optimal ROI.
Interested? Come see Kargo's panel at #FutureM and hear from top professionals in the field on the topic of Video Consumption in the Digital Age - Trends & Effects of Mobile, Tablet, and P.C. usage on Video Advertising ROI. Check it out Wednesday, October 24th at 3pm during #FutureM. Visit us at www.kargo.com or on Twitter @kargo.