FutureM Schedule: Thursday, October 25, Part 5

Posted by Kate Jurras on Tue, Oct 16, 2012

explore the schedule resized 600FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

4:00PM-5:30PM

Forever Young: The Science of Healthy Aging
Marketing

As baby boomers enter the aging market place almost every marketer is going to need to think about this demographic, and with more than 75 million US adults turning 65 in the next few years, this is a segment worth targeting. Brigham and Women's Hospital is leading the scientific charge behind healthy aging, using science and clinical investigations to develop cutting edge therapies and technologies that will help support healthy function as we age. Come discover and develop new ideas about how you as marketers can engage consumers in a credible discussion around aging and health.

Host Organization Brigham and Women's Hospital
Venue - Microsoft's New England Research and Development Center

The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts
Marketing

Customers of the future will demand personalized experiences. But knowing we should be customizing the experience isn't enough and pulling the trigger can be scary. In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization on UX and Technical levels and leveraging business strengths against business requirements even with limited resources. After the presentation, the attendees will be invited to participate in an interactive planning session for a ‘Client’ where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience. Come join us and begin defining your own experience!

The hashtag for this session is: #AOCustoms.

Host Organization Agency Oasis
Venue - Microsoft's New England Research and Development Center

Who Needs School Anyway?
Marketing

Today's students are "digital natives"; they have lived their existence immersed in a digital world. So what does that mean about educating them today to take over the world tomorrow? It is not six degrees of separation but according to Dr. James Tracy, the future is about 10 Degrees of Ubiquity. With no limitations of time, space, or content, educational paradigms have been dismantled. Schools not only have to educate differently but they must market differently. Let's use the rules and tools of the business world to create better leaders who are more prepared in this digital economy.

Host Organization Corey McPherson Nash
Venue - Microsoft's New England Research and Development Center

4:00PM-6:00PM

FutureM Boston Angel Investor Shark Tank: $100,000 to be Awarded to Startups Live on Stage
More

You’ve seen the TV show where entrepreneurs present their business to a panel of investors to earn an opportunity of a lifetime, now see it done FutureM style. BzzAgent and FutureM are bringing Shark Tank to the greatest innovation city in the country. Several Boston tech entrepreneurs will pitch their startups to a panel of local Sharks including Katie Rae, Mike Troiano, Pete Blacklow and Fred Destin, with funding from Boston Seed, Atlas Ventures and Dharmesh Shah (and one incredible anonymous investor) - for the ultimate opportunity: a chance at piece of $100,000 in investment capital. See who’s got the guts and the brains to get funding live on the FutureM stage.

Nominations for startups who want a piece of the action are being accepted until October 1st. To submit your company – or someone you know - fill out the nomination form at http://u.bzz.com/sharktank.

Host Organization BzzAgent
Venue - Microsoft's New England Research and Development Center

6:00PM-8:00PM

Marketing in a Digital World: Big Data Makes the Difference
Marketing

Digital marketing and marketing in a digital world are two different things. The workhorse of digital marketing - paid media – is now only worth the speed of data and insight infused into it, and marketing to owned audiences is on the rise. With marketing in a digital world, transactional learning technologies and Big Data are used for real-time research into customer behaviors. New technologies allow marketers to manage data for fast decisions – and, companies that are not employing the latest technologies and harnessing Big Data stand to lose out to competitors.

Host Organization DataXu
Venue - Microsoft's New England Research and Development Center

Self – Marketing in the Digital Age
Marketing

Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Instagram: all digital channels that have been capitalized on for the promotion of brands, yet so far, these channels have gone largely untapped for the promotion of individuals. The truth is most of us have no idea what our digital footprint looks like to potential employers, partners, organizations and this can be scary. This panel will dive into why individuals shy away from digital for self-marketing and how they can actually harness technology effectively to stand out amongst their peers at any level of their career.

Host Organization BoardProspects
Venue - Microsoft's New England Research and Development Center

Chilinferno
More

How much do you love chili? The people who brought “Tacopocalyse” and “Monsters of Pork” to FutureM are back with the hottest party yet. We’ve got a dozen styles of the best tasting chili this side of Texas and all the fix-ins’ and southern-style specialty drinks to cool the burn. The music’s going to be smoking so kick it up and join your friends one red-hot chili celebration.

Host Organization BzzAgent
Venue - Firebrand Saints

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