FutureM Schedule: Thursday, October 25, Part 4

Posted by Kate Jurras on Mon, Oct 15, 2012

explore the schedule resized 600FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

2:00PM-3:30PM

Why Social Business By Design?
Marketing

From social media, to social business, by design. This session will be a discussion of how marketers can elevate beyond campaigns and lead their organizations to success using social strategy and tactics.

The hashtag for this session is: #sbbd.

Host Organization Dachis Group
Venue - Fidelity's Center for Applied Technology

2:00PM-4:00PM

Will Bigger Data Mean Bigger Problems or Opportunity?
Marketing

Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?

Host Organization dunnhumby
Venue - Fidelity's Center for Applied Technology

2:30PM-4:00PM

Are We Investing in Campaigns or Products?
Marketing

There’s an app for that, but why? As more businesses begin investing in applications as marketing initiatives, let’s reflect on the potential rewards and very real challenges associated with the approach. How do we launch them, maintain them, or even track their value? This panel brings together bright minds from multiple industries to help evaluate whether the apps we dream up are the future of marketing or novel ideas that come up short on long term value.

Host Organization Almighty
Venue - Microsoft's New England Research and Development Center

How the Face of Online Marketing and Demand Generation is Changing
Marketing

To date, marketers and agencies rely on Excel spreadsheets and outmoded metrics to quantify the value or ROI of their demand generation costs. Marketers and agencies focus on ROI calculations and yet Sales focuses on opportunities in the pipeline that will convert to revenue.

The CMO of the future will need to bridge this gap in a meaningful way.

We will show innovative ways to use new media platforms with richer data and new metrics to provide more intelligence about leads' and prospects' activity that will bring value to both marketers and sales teams.

Host Organization TechTarget
Venue - Microsoft's New England Research and Development Center

Social Without Borders: Succeeding in a Global Social Media Landscape
Marketing

Today's largest brands have customers across the globe: customers who speak different languages, use technology differently, and don't always share the same tastes in content. Because of this, the future of a brand's social media presence must be as global and dynamic as the consumers it strives to connect with. In this session we will learn ways in which brands are truly succeeding on a global social stage.


Host Organization Pandemic Labs
Venue - Microsoft's New England Research and Development Center

Audiences Everywhere: The Evolution Of The Social Web
Media & Advertising

Alphabird CEO Chase Norlin delves into the social Web to illustrate where content and advertising are today, what they'll become tomorrow -- and how you are leading the evolutionary charge. From online videos going viral to brands and marketers tapping into the world of sharing, commenting, liking and truly engaging with who matters most: you.

Host Organization Alphabird
Venue - Microsoft's New England Research and Development Center

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