FutureM Schedule: Thursday, October 25, Part 2

Posted by Kate Jurras on Thu, Oct 11, 2012

explore the schedule resized 600FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

9:30AM-11:00AM

Beyond Pink: Marketing to Young Women Today
Marketing

If you were going to try to make science appeal to 11 to 13 year old girls, what color pallet would you use to make science relatable? If you thought pink, think again. Research has shown that when adolescent girls were exposed to successful female scientists who wore makeup and pink clothes, their expectations of taking math decreased by 27 percent.

Welcome to a world of new realities that flips the way young women experience brands on its head. And in a country where women control 80 percent of spending, establishing brand resonance and loyalty must start early.

Host Organization Jack Morton Worldwide
Venue - Microsoft's New England Research and Development Center

Can Neuroscience Make Advertising and Marketing More Effective?
Marketing

Neuroscience, “how consumers actually think,” rapidly expanded its impact in the marketing decision-making process. The ARF Neurostandards Project led a groundbreaking charge to understand the science behind neurological and biometric advertising research. Leading marketers American Express, Campbell’s, Hershey’s, Colgate, GM, MillerCoors, and others participated in this study. In this session, we’ll present the insights of this landmark study and help you determine how, when, and why to employ Neuromarketing methods. Anybody interested in improving advertising effectiveness should attend. We’re confident this session will help you understand the opportunities and challenges to this promising new field.

Host Organization The Advertising Research Foundation
Venue - Microsoft's New England Research and Development Center

Design for Delight
Marketing

As "Customer Experience," "Digital Experience," "User Experience," and other variations of the concept drive the marketing strategies of organizations and brands, one thing is certain: in the "Age of Customer Experience," the brands that will stand out tomorrow are the ones that truly deliver delight across channels today. We'll be bringing our annual Portland-based UX event, Delight2012 out East, focusing on brands that go above and beyond to build exceptional digital experiences. Hear how you can design delight for your customers with brands that are delivering, and shaping the future of CX.

Host Organization ISITE Design
Venue - Microsoft's New England Research and Development Center

Unlocking Creativity - New Marketing Opportunities with Music
Marketing

Finding partners that align with your brand can be a challenge, but when it comes to offering quality opportunities for emerging creatives that can be even more the case. Hear Converse and Indaba Media illustrate how they mutually unlock creativity by challenging their communities and fans to come together on creative, social and high-quality opportunities. Through the Rubber Tracks studio, Converse has already enabled 300+ musicians to step up their game professionally. With Indaba Media, that experience has come online through several campaigns that put Rubber Tracks' content onto Facebook, encourage creative remixes of classic and new music, and more.

Host Organization Indaba Media
Venue - Microsoft's New England Research and Development Center

11:00AM-12:30AM

YouTube Nation: Business Video Will Need Marketing More Than Special Effects
Media & Advertising

Don't exhaust your entire marketing budget on an over-produced video that may not get any views. YouTube and and online video represent the onset of precision market sizing, hyper-targeting, and 10X response rates. YouTube revolutionized online video. Now it's poised to do the same with business by incorporating great programming, customized branding, and highly-targeted advertising. Are you and your organization ready to use YouTube to engage your prospects, partners, customers, and employees like never before? More importantly, are you willing to embrace a medium that will increase your marketing response by a magnitude? We'll demo hyper-targeting live.

Host Organization Pixability
Venue - Microsoft's New England Research and Development Center

11:00AM-12:30PM

Building Brands and Driving Engagement with Video Communications
Marketing

The role of televideo in healthcare is an important one with many hospitals and major health delivery organizations using these technologies to help increase access, expand referrals and enlarge their footprint. An easy, convenient and attractive way to get patients engaged in their care, and link patients with providers, televideo is transforming the delivery of care and is used across all care settings. As recognized thought leaders in the video communications space, SBR Health will demonstrate how televideo not only increases patient satisfaction but also how it helps hospitals build community and brand awareness.

Host Organization SBR Health
Venue - Microsoft's New England Research and Development Center

Creating Meaningful Digital Experiences: The Semiotics of UX
Marketing

Do relationships between brands and consumers arise naturally, or are they designed? If the goal of design is to influence, modify, and drive behavior, shouldn’t we explore the meaning of those underlying interactions?

The idea that designed elements must be easy to interpret has greater potential for consumers and brands than just ensuring that a website or web application is usable. Looking at trends like gestural interfaces, gamification, and pervasive social media from a semiotic point of view may help us better understand how to create user experiences that generate truly meaningful relationships between brands and people.

Host Organization Roundarch Isobar
Venue - Microsoft's New England Research and Development Center

Using Decision Science & the Psychology of Persuasion to Drive Action
Marketing

New research from social scientists and behavioral economists proves that people rely on automatic, reflexive behaviors -- hardwired shortcuts -- when making decisions, including decisions about what marketing messages to consume and what products to buy. Unaware of these shortcuts, people will attribute their actions to some other reason. (See recent best sellers like Predictably Irrational, Nudge, How We Decide, etc.) Find out how to uncover the hidden, emotional drivers of behavior that traditional market research cannot access. And, equally important, discover how to trigger or prompt these "automatic actions" to gain the behavior you seek from your target market.

Host Organization Wilde Agency and Sentient Decision Science, Inc.
Venue - Microsoft's New England Research and Development Center

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