FutureM Schedule: Wednesday, October 24, Part 4

Posted by Kate Jurras on Thu, Oct 4, 2012

explore the schedule resized 600FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

Big Data Voodoo Daddy
Marketing

Big Data is out there. It's time to harness it, bring it home, and leverage it to serve customers. If Content is King, Data is Queen. This new power couple helps you understand customer behavior so you can anticipate, respond, engage and tell the customer story together. We will look at data visualization tools currently available, including case studies, plus a peek ahead at developments in the space - particularly looking at the innovators who are making data digestible and useful for everyone.

Host Organization Fan Foundry
Venue - Hynes Convention Center

Storytelling for Businesses
Marketing

Today, more than ever, marketing professionals are in the business of building relationships. The strongest relationships are built upon shared beliefs - and storytelling is the ultimate way to share them. In this fun and interactive session with Small Army leaders Jeff Freedman and Steve Kolander, you will learn how leading organizations share their core beliefs through compelling stories that cause audiences to listen, engage and act.

Host Organization Small Army
Venue - Hynes Convention Center

The Impact of Influence
Marketing

Every day, new technologies are opening up new ways to influence your customers at every step on their path to purchase. So join us to discuss the Impact of Influence, we’ll explore how brands and their agency partners are harnessing the disruptive forces of new media to engage with customers. It’s about new ideas, new content, new platforms, ever more connected data–and understanding it all so that you can move forward with confidence.

Host Organization Compete
Venue - Hynes Convention Center

Consumer Retention in Mobile Apps
Media & Advertising

Digital natives switch between different types of media 27 times per hour. With such fierce competition to win their time, it's critical that we rethink how to capture and retain consumers’ attention. This panel will explore why traditional approaches to mobile just won’t cut it, offering attendees tips to avoid building just another app or ad to be ignored.

Host Organization SessionM
Venue - Hynes Convention Center

The Future of Video Marketing is Here, and It Looks Like Choice
Media & Advertising

Renowned video advertising expert Brian Shin, founder and CEO of Visible Measures, will explore the evolution and future of video marketing, taking the audience from TV advertising, to the first video ads online, to choice-based advertising and the video landscape for the next few years. Brian will use data-driven, real-world case studies to help marketers and agencies understand where video advertising is going and how they can take advantage of it. During this session, video marketers will learn actionable steps they can take to maximize their impact in a choice-driven world.

Host Organization Visible Measures
Venue - Hynes Convention Center

Big Data, Offers & Mobile Payments Collide & Card-Linked Marketing Emerges
Mobile & Commerce

The convergence of three trends - offers, mobile payments, and "big data" - are colliding to create a new category of marketing, dubbed "card-linked marketing." In a Future M world, anonymous transaction data and payment-linked deals will eliminate unprofitable discounts, eradicate paper coupons, and help merchants see how their marketing dollars drive true market share shift and influence lifetime consumer buying behavior. Moderated by MITX board member Jeff Bussgang, panelists include three of New England's top innovators in the space. This session will address the impact of these three trends on society and what's next for this rapidly evolving industry.

Host Organization Cartera Commerce
Venue - Microsoft's New England Research and Development Center

How can Happiness Moments Change the World of Mobile Marketing?
Mobile & Commerce

With the advent of mobile, agencies and brands have been forced to adapt and rethink their digital marketing strategies. Unfortunately, much of what now takes place in mobile advertising is transplanting display and banner ads from the web directly into applications thus ruining the user’s experience. Let’s forget that the banner ever happened and instead focus on behavior that is already taking place, creating engagement that ultimately leads directly to affinity. The secret lies in being able to make advertising human again... Let us show you how we’re working towards it at Kiip thru happiness moments and millions of smartphones.

Host Organization Kiip
Venue - Microsoft's New England Research and Development Center

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