FutureM Schedule: Wednesday, October 24, Part 3

Posted by Kate Jurras on Thu, Oct 4, 2012

explore the schedule resized 600FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!


Marketing on Facebook? Tell Me a Story.

“The basic idea is that ads should be content...” -Mark Zuckerberg.
As the Facebook Platform and advertising products continue to reinforce this mission, Marketers must become adept story-tellers, marrying content creation with story amplification. This new dynamic redefines the "Paid, Earned, and Owned" equation, and disrupts existing marketing services silos of media and content creation. In this panel, we’ll explore what these changes mean for marketers and tactics to earn attention in the News Feed.

Host Organization Brand Networks
Venue - Hynes Convention Center

Bringing Digital Content to Brick and Mortar Retail
Mobile & Commerce

Technologies continue to miniaturize and commoditize, making it easier than ever to bring digital content into traditional retail environments. One challenge facing both brands and retailers will be designing great user-centric experiences with this content - an opportunity that's only beginning to unfold. This panel will discuss the implications facing various stakeholders from agencies/marketing to retailers and retail analysts.

Host Organization Almighty
Venue - Microsoft's New England Research and Development Center

Consumer Behavior Will Change Marketing Forever
Mobile & Commerce

The science of why we buy has become the hottest topic in CMO offices, neuro insight is changing the way we study and understand consumers. Gary singer will provide a new overview into insights on consumer decisions making. He will give an overview of the tools that CMO's are now employing to understand consumers and the technology that exists to understand consumers. Buyology will provide a real case study on how they merge tech and science to uncover deep insights about consumers.

Host Organization Buyology
Venue - Microsoft's New England Research and Development Center

QR is Dead. Long Live QR.
Mobile & Commerce

Some advertisers swear by them. Some designers swear at them. But, advertisers are adding a mobile component to print and TV campaigns with dramatic results using QR codes, image recognition, digital watermarks, augmented reality, audio watermarks for TV and radio, and more. What does the future hold for mobile activation? What new developments are shaping print and TV? Come see a fascinating discussion among leaders in mobile activated media. Our panel will present real-world examples and discuss how mobile activated advertising could live forever.

Host Organization Nellymoser
Venue - Microsoft's New England Research and Development Center

Breakthrough Ideas in a Digital World

Increasingly, the success of a company or organization relies on its ability to be creative, innovative and produce breakthrough ideas. No longer the domain of a select few, creativity and its cultivation, will be a required skill for employees across all aspects of an organization. The future of creativity within companies and organizations requires both a set structure and rule breaking. This presentation discusses how these juxtaposed concepts work in harmony, how they can benefit from technology, and how to integrate them in order to develop a workplace driven by breakthrough ideas.

Host Organization mediaman
Venue - Hynes Convention Center

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