FutureM Schedule: Tuesday, October 23, Part 3

Posted by Kate Jurras on Thu, Sep 27, 2012

explore the schedule resized 600FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

12:00PM-4:30PM

Mobile Commerce Summit: The War for your Customers
Mobile & Commerce

The 2012 Mobile Commerce Summit will gather experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world?

Host Organization High Start Group
Venue - Microsoft's New England Research and Development Center

2:00PM-3:30PM

Future Simple
Marketing

As the volume of everything (choice, data, features, interactions) grows we predict a backlash and a push for less. Simplification will become the new normal in marketing and business. Future Simple is part presentation, part discussion to examine how the future may unfold with simplification at its core. We'll predict boldly and with no substantiation which industries will seek to simplify and why. We'll examine how to approach the task of simplification without removing value from the proposition. And we'll all walk away with three simple ideas to make the future simpler.

Host Organization Holland-Mark
Venue - Hynes Convention Center

How Will the Class of 2016 Change the World of Marketing?
Marketing
There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation who does not know about a life without technology. They switch content 27 times per hour—jumping between electronic devices and media platforms every two minutes. While advertisers and marketers navigate this ever changing terrain, we are venturing into an even more foreign territory—the minds and dorms rooms of the Class of 2016—to uncover how these students (and their evolving media consumption habits) will force marketers to adapt.


Lawsuits Suck: Minimizing Risk in Behavioral Advertising and Social Marketing
Marketing

For anyone involved in behavioral internet advertising, you know that the rules are constantly changing and just one case, media story or consumer outcry can heat things up in a flash. This session is for anyone who wants to get their arms around the current legal complexities and regulations - and the additional twists and turns that may lie ahead - about internet privacy law and tracking. Help your company avoid missteps that may result in legal action or investigation by making sure you know the latest rules of engagement.

An overview of the current state will be followed with a deep dive into how to minimize risk in the digital domain. Our legal experts will explain it all in plain English and also leave time to answer your questions and explore related issues.

This session will tackle questions such as:

* How do companies use behavioral advertising and social marketing?

* What are the current technologies being used?

* What is the current state of internet privacy law?

* Where is the law headed?

* What are current and future government initiatives regarding online privacy and the "Do Not Track" button?

* Given the ever-changing landscape, how should companies evaluate and minimize litigation risk in marketing and advertising?

Host Organization Sullivan & Worcester LLP
Venue - Hynes Convention Center

The Channel-less Consumer: Identifying Attribution within Digital
Media & Advertising

Where is mobile’s credit along digital conversion path? Measuring mobile's contribution to online conversion has been difficult or even impossible... until now. Together with top mobile and digital analytics providers, and presenting a travel client's mobile attribution case, we will explore the attribution challenges and opportunities for today's marketer, with a focus on identifying mobile’s credit along the digital conversion path.

Host Organization Havas Media
Venue - Hynes Convention Center

3:30PM-4:45PM

Google+ Will Amplify Your Marketing Efforts
Marketing

We're all aware that brands don't want to bombard consumers with ads and that the ultimate goal is to cut through the noise and connect with customers on an emotional level. With the advent of online and social, brands are now looking to their customers, their stories and experiences, to inform their advertising. From heartfelt TV commercials to comical YouTube shorts to engaging digital experiences, advertisers are finding new ways to include their customers in how they tell their brand stories. Come learn how Google+ allows brands to have meaningful discussions with customers, making them a part of their story.

Host Organization Google
Venue - Hynes Convention Center

The End of Depth: Marketing Complex Services and Products
Marketing

In a world where the most effective means of getting attention is increasingly limited to the likes of a text message, a tweet, a short post, or a like, how will marketers that sell complex products and services communicate - and qualify prospects efficiently? Join Seth Miller and a panel of seasoned marketing professionals for a panel discussion exploring the current and future challenges that "the end of depth" presents for today's - and tomorrow's - B2B focused organizations. 


Host Organization Miller Systems
Venue - Hynes Convention Center