FutureM Schedule: Tuesday, October 23, Part 2

Posted by Kate Jurras on Thu, Sep 27, 2012

explore the schedule resized 600FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!

10:30AM-12:00PM

Geo-Location: Where Are We Going?
Mobile & Commerce

Location-based services like Foursquare, Facebook Places, Yelp - and now, mobile payments platforms - have evolved significantly over the course of the past two years. What has happened in this space, why has it occurred, and what can we anticipate moving forward? Learn why the idea of "location" will be the key buzzword in marketing for the next decade - but not necessarily for the reasons you might expect.

Host Organization SCVNGR

Venue - Microsoft's New England Research and Development Center

The Store of the Future
Mobile & Commerce

Nimble. Intelligent. Personalized. Innovative. These words describe the store of the future. As retail operations catch-up to the pace at which consumer behaviors have evolved, stores will transform from a physical experience driven by disconnected data silos to more of a virtual experience powered by relevant and real-time data, all while retaining the inherently social nature of shopping created by human interaction. This session will show what the store of the future will look like from both from a sales associate and shopper¹s point of view‹and what marketer¹s need to do to get ready.

Host Organization Demandware
Venue - Microsoft's New England Research and Development Center

10:30AM-12:30PM

Dunkin’s Startup Turbo Shot
Marketing

Come and watch as three startups take their shot at the big-time: a chance to win an assignment from Dunkin’ Donuts, one of the most beloved brands in the world. The stakes are high and the pressure is on: three pitches, one assignment, with the winner announced on the spot at the end of the session.

Host Organization Hill Holliday
Venue - Hynes Convention Center

12:00PM-2:00PM

Making the Case for Marketing at Harvard Business School
Marketing

In the digital age the field of marketing communications continues to evolve at a dizzying pace changing the dynamic between firms and customers and placing new expectations and pressures on marketing organizations. Brian will discuss seven key trends that are driving those changes and the implications they have for marketing leaders. He will show how Harvard Business School has integrated digital and social media into its marketing and communications to promote faculty work, create and engage virtual communities, and generate buzz. And he will talk about the challenges of relinquishing control of an esteemed brand in the digital realm.

Host Organization Harvard Business School
Venue - Hynes Convention Center

The Future of Social is Action and ROI
Marketing

Marketing has become more social than ever, and this trend will only intensify in the future. Marketers will need to master the trend by learning how to both create social action and measure it. This panel will show you how to use social advertising to drive action and ROI, now and in the future.

Host Organization Dailybreak (formerly CampusLIVE)
Venue - Hynes Convention Center

The Consumer is Speaking. Why are We Still Trying to Interrupt?
Media & Advertising

More than 2 decades into the Internet Age consumers have seized control of their path-to-purchase. They rely less on distracting advertising and are now empowered by digital tools to make smart buying decisions on everything from televisions to toilet paper. This session features innovative research that compares and contrasts how consumers say they want to be engaged by brands, and how advertisers and retailers are actually doing it. The research also brings into focus a future where effective advertising facilitates consumer behaviors rather than tries to interrupt them.

Host Organization HookLogic
Venue - Hynes Convention Center

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