PayPal Media Network, Celtra, JumpTap and Havas Digital to Lead Discussions Featured in FutureM 2012 Media and Advertising Track

Posted by Kate Jurras on Wed, Aug 29, 2012

FutureM Boston | October 23 - 26, 2011(BOSTON, MA) – Today, FutureM, a weeklong event experience on the future of Marketing, announced its Media and Advertising track, which will include PayPal Media Network, Celtra, JumpTap, and Havas Digital as featured companies. The track, designed for media buyers, planners, strategists and sellers is dedicated to furthering the conversation about what will drive media and advertising forward and how it will contribute to the overall mix within Marketing.

“On a daily basis we are surrounded by integrated media and advertising campaigns from brands big and small – as companies strive for brand recognition,” said Debi Kleiman, president, MITX. “FutureM creates an avenue to explore media and advertising’s relationship with marketing, how it’s integrated and how it’s changing. This year, the track will look at some hot button topics from multimedia to the holy grail, grabbing consumer attention.”

FutureM’s campus locations will feature the media and advertising sessions throughout the week. Emerging session and content themes include:

The Future of Video – Explore the evolution and future of video advertising, as well as determine whether you and your organization are ready to use YouTube to engage your prospects, partners, customers, and employees.
Session examples are:

 

The Future of Video Marketing is Here, and It Looks Like Choice
YouTube Nation: Business Video Will Need Marketing More Than Special Effects

Making it Count – Media and advertising is changing with the use of new media applications, and the impact of mobile targeting and tracking.  Discover firsthand how these opportunities will ultimately drive ROI.

Session examples are:

The Next Generation of Rich Media
The Future State of Mobile Audience: Scale, Targeting and Tracking

The Key is the Consumer – Today’s consumer needs to be heard, how are you receiving the message and retaining their attention? See innovative research that compares and contrasts how consumers say they want to be engaged by brands, and how advertisers and retailers are actually doing it.

Session examples are:

The Consumer is Speaking. Why are We Still Trying to Interrupt?
Consumer Retention in Mobile Apps

Media, attendees and participating companies alike are encouraged to follow the event experience on Facebook, Twitter (@FutureMBoston and #FutureM), LinkedIn and on MITX’s blog.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity.  For more information, visit http://www.mitx.org/. Creator of FutureM, MITX is headquartered in Boston, MA. Follow the conversation on Facebook, Twitter @FutureMBoston and #FutureM and on MITX’s blog.

Press Contact:
Ally Peebles
Racepoint Group
(617) 624-3209
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