NEW: Celebrations industry trends for marketers

Posted by Kate Jurras on Thu, May 10, 2012

This post is by Stephanie Fader, Sr. Marketing Manager at Punchbowl.com. Punchbowl is a 2011 MITX Innovation Award Winner for “Best Consumer Tech that Makes Life Easier.”

As marketers, we aim to make educated decisions for our brands. This is often through market research, case studies, articles, competitive analysis, and internal data. However, sometimes the information we want isn’t easy to come by. Celebrations are a $38 billion industry that impact brands across many verticals from retailers to food and beverage. Until now, there hasn't been a place for marketers to turn to learn about this vast industry.

Today, Punchbowl.com, the leader in start to finish party planning and digital greeting cards, announced that we’ve assembled an expert team to help agencies and brand marketers understand the social expressions and celebrations market through research, trends, and data. For the first time, agencies and brands have a single destination that offers free insight into the world of social expressions and celebrations. It’s called Social Insights.

Social Insights provides agencies and brands with free access to data and trends that will help them make critical spending decisions to reach a valuable demographic. Our research team scours the Internet to compile data about the industry and makes that information available for marketers through free white papers. Marketers can also stay on top of the latest celebrations industry research by following Social Insights on Twitter (@PBsocialinsight).

We’ve already published several white papers that are available for free download with several more in the works but we’d love to know what MITX members want to learn about! If you have a great idea for our Social Insights team, we welcome topic suggestions. Tweet us your white paper and research ideas!