Behind the Scenes: MITX Events in Q3

Posted by Jaime Reynolds on Mon, Oct 25, 2010

MITX ClapperboardThe third quarter may seem to be quiet for MITX, but there has been a lot of behind the scenes work and development of programs you may not be aware of.

What You Did See

We started the quarter with two great seminars focused on “what’s next.”  If you missed them, check out the links below:

What You May Not Have Seen

MITX also manages BIMA, an online advertising-focused industry group, and in Q3, BIMA hosted two of their biggest events: the Cross Media Forum and Harbor Cruise, reaching over 750 attendees.

Because they are invite-only, you may not realize that MITX hosts executive-level, networking events.  In this past quarter, we created what will now be a bi-annual event – a networking reception with MITX’s Board of Directors. Interested in getting your senior managers engaged at one of these events? Email Kara Boudreau.

What You Definitely Didn’t See

MITX spent a lot of time behind the scenes in Q3, planning for a busy fall, starting with the MITX Interactive Awards.  In the span of three months, we collected a record-breaking number of entries and completed 2 rounds of judging with over 100 judges. Check out our amazing finalists – and don’t miss the ceremony on November 18th.

In additional to the Awards, FutureM planning was in full force in the third quarter.  We were amazed at how much the community wanted to be part of this collaborative event experience – and as a result, we were quite busy with all the incoming emails, calls, and offers from people who wanted to participate.  By the end of the quarter, we had worked with over 50 event partners to plan the speakers and event content, launched registration AND sold out of all of the events, rolled 750 t-shirts, and printed thousands of nametags.  Read more about FutureM week here.

Special Thank Yous

Special thanks from this quarter go to:

  • Allen and Gerritsen – A huge supporter of MITX and the force behind both the July event on location-based services and the FutureM event, GeoM.
  • 451 Marketing and Boston.com – The leaders in our mobile strategy event in July, both in planning the session and sharing insightful mobile advice as speakers.
  • The sponsors of the BIMA cruise, AOL, Aperture, and Collective – For supporting the largest networking event of the year.
  • The presenters and sponsors of the BIMA cruise, Mullen, MPG, PARTNERS+simons, Boston.com, and BBC – For leading the way in integrated campaigns and letting others learn from your experiences.
  • The entrants of the 2010 MITX Awards – The hardest thing we have to do is to narrow down the entries to a small list of finalists (and even smaller list of winners). New England creates amazing interactive work, and we wish we could name all of you winners.
  • The judges of the 2010 MITX Awards – For spending hours and hours reading and evaluating each entry.
  • Everyone who helped make FutureM 2010 happen – It was our honor to bring attention to the Boston area, and we couldn’t have done it without you.

Finally, My Personal Highlights of the Quarter:

  • Overheard at the BIMA Harbor Cruise during dinner:  “Let’s carb-load so we can visit blackout city.”  Wonder how well that person felt the next morning…
  • Did you know that the gal in the “Nothings Hotter Than a MITX Award” video is our very own Marketing and Membership Coordinator, Gena Folts?  She won’t watch it, so next time you see her, please tell her how awesome she is in the video!
  • In the middle of the second round of MITX Awards judging, a fire alarm went off on one of the floors below us.  The elevators stopped working, and everyone had to walk down 10 flights of stairs.  My sincerest apologies to the one judge who had to walk down on an aircast – you are my new hero.

In addition to THE party of the year – the annual MITX Awards – we’ve got many educational events ranging from managing multigenerational workforces to social media personas.   Check them out!

I hope to see you there!