5 Beginner Projects to Get Started with Video Marketing

Posted by Rebecca Corliss on Tue, Mar 9, 2010

We're pleased to highlight another of our guest bloggers! Welcome to Rebecca Corliss, of HubSpot! If you, or someone you know, would enjoy joining our blogging team, please contact jessica@mitx.org. 

Enjoy the read.

Bio: Rebecca Corliss is an inbound marketing manager at HubSpot, an internet marketing software company in Cambridge, MA. At HubSpot, she specializes in social media marketing and creative video content. She is also the executive producer for video podcast HubSpot TV and manages HubSpot's Inbound Marketing University certification program. In her free time, she sings with her a cappella group Common Sound. Be sure to follow her on Twitter as @repcor.


Flip Phone in ActionThere are a million benefits to including video in a company's marketing mix. It's a wonderful content type that can give a company personality and a great way to teach new information. Also, by adding content to video sharing sites, you're contributing to a new channel that can help your company found by its best customers! (Did you know YouTube is the #2 search engine, second to Google?)

Jumping into video can be daunting at first, but there's no reason why you can experiment with smaller projects to get your toes wet. For the following projects, you can use a flip cam, a hand camera, or even a point-and-shoot with a video record setting.

Here are five beginner video projects to get you started:

1. Create a company introduction video starring your CEO or another executive. Ask your CEO to tell a two minute story  about your company's mission and goals. What are your plans for the year? This video will give the public the opportunity to get to know your executive team.

2. Give a tour of your office. This video can be fun and simple. Get an enthusiastic employee to walk around your office and point out interesting details. This gives folks an inside view of your culture and what it's like to work at your company-- a great addition to a recruiting campaign.

3. Record a speaker at a conference. Get a few short clips of a speaker you enjoyed at a conference, or perhaps ask for a video interview with him or her after. (This approach can be used as a networking tool, too!) It's a great way to teach what you're learning to your network. However, make sure recording of speakers is allowed before recording and publishing online!

4. Interview employees or customers. Show off an employee's talent by interviewing him or her on a topic of expertise. Are you currently working to build up your customer testimonials? Why not interview a couple of customers about their experience with your service or product.

5. Do a silly or entertaining video that teaching something. Video is a great way to entertain an audience in a way you wouldn't be able to do with written word. Teach something in a creative way! Perhaps use music in your video, or you could have your marketing team act out a skit. Why not spoof a commercial?

Good luck with getting started with video! Now go out there and get creative, like MITX has with their panelist interviews.  Check out the all new MITX YouTube Channel for some recent video shorts, and visit MITX.org for information on upcoming events, and more.