Our Work Continues

Posted by Kiki Mills on Wed, Nov 4, 2009

You’ve likely seen the news about the merger of MassTLC and MassNetComms – two organizations with long history in supporting the networking communications, infrastructure, and software industries in Massachusetts. It’s good to see two organizations with similar interests find a creative solution to ensure their combined audience is supported in these ever-changing times.

What does this mean for MITX?

Not much. Our work continues.

Our organization was created in 1996 to address a very specific set of needs that no trade association addressed then and no trade association addresses exclusively now. Those needs centered then around the nascent digital marketing, media and technology industry and the need to bring together designers, developers and technologists who would become the driving force of the new interactive medium. MITX was the only trade association that provided the education, the networking and the exposure for this community to grow and thrive.

Flash-forward to today and our unique raison d’etre still exists. We bring together the most diverse innovators to explore the ongoing convergence of marketing, media and technology that is changing the world, as we know it. The companies who joined 14 years ago to help create this community – as varied as Digitas, IBM, ISITE Design, Microsoft, and Molecular - remain active in MITX today and are joined in their enthusiasm for MITX by newer members driving this convergence such as Communispace, Google, HubSpot, Quattro Wireless, and Shoebuy.com.

We’ll continue to focus on an industry that generates $29 billion in annual revenues and employs 69,000 people in New England. We’ll continue to serve a growing, vibrant membership and produce relevant programs addressing emerging issues. We’ll continue to work with the state, educational institutions and other organizations to support entrepreneurship and talent retention. And as our unique industry evolves, we’ll continue to drive thought leadership and advocacy to support an incredibly important ecosystem.

And speaking of unique - if you really want to see some of the most innovative creative and technology work in the world – come join us on November 17th, along with over 1,100 digital professional, at the 14th Annual MITX Interactive Awards. I hope to see you there.