First two keynotes announced, executives from Intel Corporation and “Not Impossible Labs”
FutureM, the annual event showcasing the future of marketing, opened registration today for its sixth annual conference. The event will be held October 6-8, 2015 at the Hynes Convention Center in Boston. The theme for this year’s event is “Connect. Create. Innovate.” Early bird pricing is available for a limited time only – register today at FutureM.org.
In addition to opening registration, FutureM also announced the first keynote speakers for its 2015 event. Brian David Johnson, futurist and principal engineer for Intel Corporation, will be one of this year’s keynotes. In his role as a futurist, Johnson uses ethnographic field studies, technology research, trend data and even science fiction to provide a pragmatic vision of how consumers and computing will evolve. At FutureM he will discuss how marketers can apply those same principles to envision the future of technology, marketing and advertising so they can be ready to respond.
Mick Ebeling, film, television and commercial producer, CEO and founder of Not Impossible Labs, will also deliver a keynote address. He will focus on how advanced technology, corporate responsibility and radical collaboration can lead to new innovations and unconventional partnerships. Recently honored as one of the Top 50 Most Creative People of 2014 and the 2014 Muhammad Ali Humanitarian of the Year Award, Ebeling started Not Impossible Labs to develop creative solutions to address real-world problems using online crowdsourcing. Mick’s work has developed low-cost, open-source, DIY devices to help people in need.
“FutureM is about finding insights and exploring innovation in marketing from unexpected sources across industries,” said Amy Quigley, President of MITX and Host of FutureM. “For this year’s program, we are assembling some of the most creative minds in technology, creative, entertainment and beyond at an intimate venue. FutureM is designed to be an open dialogue about the shifting marketing landscape, where attendees can not only learn from those on stage, but from each other as well.”
The 2015 FutureM Executive Advisory Committee consists of a team of industry experts who help drive the planning of FutureM, including the best content and experiences for our attendees. The committee includes: Chair, Rudina Seseri, Partner, Fairhaven Capital; Sean Belka, SVP, Fidelity Center for Applied Technology, Fidelity Investments; Chris Litster, CRO & SVP, Sales & Marketing, Constant Contact; and Brad Rinklin, CMO, Akamai Technologies.
The three-day FutureM program, which is taking place the same week as Boston’s inaugural HubWeek, will also include tracks on Creative, Career & Talent Development, Content, Customer Insights, Design, Data & Analytics, Entertainment, Innovation, Mobile, Paid Media and Start-Up Strategy.
Additional keynotes and more details on panels and FutureM will be announced in the coming months. To keep up with FutureM news, follow FutureM on Twitter (@FutureMBoston). To find out more about available sponsorship opportunities, visit FutureM.org/Sponsors.
About FutureM and MITX
Now in its sixth year, FutureM is a national event exploring the latest technologies, trends and innovations shaping the modern marketing landscape. FutureM was created by the non-profit Massachusetts Innovation & Technology Exchange (MITX). Established in 1996, MITX, the Massachusetts Innovation & Technology Exchange, is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. For more information, visit www.mitx.org and www.futurem.org.