FutureM, the annual event showcasing the future of marketing, today announced that Raja Rajamannar, Chief Marketing Officer of MasterCard, will deliver a keynote address at this year’s conference. Co-located with the HubSpot INBOUND conference, FutureM will take place at the Boston Convention & Exhibition Center from September 16-18, 2014. Register today at FutureM.org.
Having lived and worked in India, Dubai, London, New York and Chicago, Rajamannar can be considered a global citizen. Having that global mindset to understand cultural differences is important for a CMO of company that operates all over the world, but even more so is the ability to identify universal themes, along with changing consumer behavior, to keep your marketing campaign relevant and consistent in today’s connected world.
In his talk, Rajamannar will highlight the evolution of marketing and how MasterCard has applied its insights and learnings to the world renowned Priceless platform - which today spans 112 countries and 53 languages. In some respects, a contrarian case study that highlights how a solid campaign can stay relevant and evolve, even at 17 years-old.
“Rajamannar is one of the world’s foremost experts on helping to build successful, sustainable global brands,” said Amy Quigley, MITX President and Host of FutureM. “His insights are applicable for all attendees, from scrappy startups to major corporations. The tenants remain the same – stay nimble and stay ahead of the curve.”
With a focus on advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives, Rajamannar has been able to innovate across a wide range of marketing functions. Prior to joining MasterCard, Rajamannar served as executive vice president and chief transformation officer at WellPoint, Inc. Additionally, he served as chief innovation and marketing officer for Humana and had a fifteen year tenure at Citigroup, where he held numerous positions, including global chief marketing officer.