Hack The Campus Bubble: A MITX Hackathon for Aspiring Marketers

Posted by Taylor Haney on Thu, Apr 17, 2014

On March 22nd, the MITX Future Leaders Group invited college students to form teams of 2-5 people and participate in an all-day hackathon to "experience the life of a startup entrepreneur." One of our fabulous FLGers, Anumn Hussain, Inbound Content Strategist at HubSpot, recaps this awesome event for us below.

Hussain AnumAnum Hussain is an inbound marketing manager at HubSpot, working specifically on Signals, a new chrome extension for salespeople. Anum is also the director of marketing for MIST and lecturer at the Isenberg School of Management. She was recently honored at The White House as an emerging Muslim woman leader in business. You can connect with her @anum on Twitter.

40 students. 12 hours. 7 pitches. 6 mentors. 5 judges. 4 speakers.

These numbers accurately represent an exhilarating and exhausting day of connecting undergraduate students to the tech and marketing scene in Boston.

Truth is, marketing has changed. Marketing is still changing -- but the undergraduate classroom experience is not reflective of the transforming marketing landscape.

Student hack the campus bubble

Over the past few years, technology has transformed business, and today’s CMO has to embody CTO-like perspective and understanding.

And this altering industry is why the 2013 Class of MITX Future Leaders hosted an event targeted to marketing communication students -- to expose these students to the marketing, technology, and startup scene in Boston that they have yet to be introduced to.

Students from Emerson College, Northeastern University, and Boston University gathered for a “business hackathon” -- Hack the Campus Bubble. Students worked on developing their own business or startup, guided by expert guest speaker presentations and mentorship from the Future Leaders. At the culmination of the event, student teams debuted their unique ideas in a pitching competition to an esteemed group of judges from Boston-area companies.

Here’s a 2-minute glimpse into our day:

After surveying students, every single one said they would attend the event again, and that this event was important to their growth as it exposed them to a world of business they were not getting in the classroom.

Here’s more from attendees of our event on Twitter:



The winning team from Northeastern has won complimentary tickets to the 2014 FutureM conference.