Subscribe! It's Fun, We Promise!

Your email:

Guest Blog for MITX

Connect with Us

Who is MITX, anyway?

The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

Current Articles | RSS Feed RSS Feed

Director of Community: Not Just Tweeting All Day Long

  
  
  
Tweetdeck screenshot
"It must be nice. You play around on Twitter all day long."

I can't tell you how often I hear some derivation of that phrase. When I first started working in the email industry nearly 5 years ago, people used to say, "Oh. You're the guys who send spam, right?" While joking around, many used to - and still do - believe that email marketers (& Email Service Providers) are really just a bunch of spammers. The good news for the email industry is that I've heard this less often over the past few years. Email marketers are no longer seen as "the bad guys." Those who are doing it right are realizing a huge ROI. Perceptions are changing.

All Posts