Guest post by Brian Shin, Visible Measures.

In the world of marketing, there are a number of incremental changes. We hear a lot about optimizing, making things just a little better. These improvements are good. They signify industry progress and the evolution of technology, all of which marketers can leverage to help them reach their business objectives. But there are few true game changers.

Consumer centricity is one of those game changers.

Guest post by Kargo.

The world of online video is constantly growing. It seems like anyone who is anyone is now a heavy hitter in the online video space. But is this really the case? Could we still be surprised by viewers' attidues and preferences? And are viewers' perceptions of their video consumption a reflection of their actual use? Here's an infographic created by Alphabird based on data from YouTube, social networking statistics and Alphabird's own social video network analysis.

On Wednesday June 6th, BIMA (a MITX Subsidiary) hosted an event recapping the digital highlights froms the Upfronts.   Moderator Armin Molavi, SVP of Strategic Planning at Havas Media, shares his, and his colleagues, POV on the Upfronts below.

As the internet continues to evolve, advertising opportunities will quickly follow; and now we are reaching a new plateau in online marketing — Digital Video. This coming of age has been brought about by significant leaps in the proliferation of devices, the leaps in bandwidth and now the creation of Original Programming to air on these platforms. To support this new era, each of the major digital portals held what some viewed as very traditional upfronts, last month in NYC, mimicking what the TV networks have been doing for years. The question is: will these upfront meetings have the same impact on the market and advertiser dollars as the television upfronts have traditionally had?

On February 10^th, MITX will be hosting Technology and the Retail Transformation with speakers from AisleBuyer, Bain Capital Ventures, BuyWithMe, Clovr Media, CVS, and Newbury Comics. This is one of several posts on technology and retail that we will publish leading up to this exciting event.

On Tuesday, January 25^th, MITX had its first event of the year, and it was fitting that it came at the end of our blog series about 2011 predictions. Fitting, because our first event was a fireside chat with Nicholas Negroponte, co-founder of the MIT Media Lab, Founder of the One Laptop Per Child non-profit, and all-around thought-leader and forward thinker in our industry. Larry Weber moderated the discussion, which covered Negroponte’s views and predictions on the intersection of technology, media and entertainment and where it’s all heading.

Guest post by Matt Cutler, CMO, Visible Measures. Follow Matt on Twitter! This is one of several guest posts in the MITX 2011 Perspectives Blog Series. Stay tuned for more posts by Boston's most influential thought leaders.

We're pleased to highlight another of our guest bloggers! Welcome to Rebecca Corliss, of HubSpot! If you, or someone you know, would enjoy joining our blogging team, please contact jessica@mitx.org. 

Another Technology Awards under our belt! The sister event to our mega MITX Interactive Awards for web sites and online marketing campaigns in the fall, the Technology Awards honors the behind the screen applications that are powering 21^st century marketing and media.