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The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

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Sitdowns With Startups - Bluetrain Mobile

  
  
  

This might be some hush-hush, Web 3.0 kinda stuff, but I've heard "mobile devices" are the web's next frontier. Apparently, people are taking their telephones outside the house and using them to send electronic mail and access the World Wide Web! Alright - kidding - but let's face it, an enormous number of businesses just aren't leveraging the mobile web like they could be. Today, Dave chats with Bluetrain Mobile, a startup entirely focused on helping their customers create an engaging mobile experience for their brand. In addition to providing a holistic approach to nailing down mobile strategy, Bluetrain's Mobile Grader tool shows where even established mobile sites may be falling short.

Sitdowns With Startups - GaggleAMP

  
  
  

It's clear that the power of a marketing message is strengthened expotentially when you can leverage the collective voice of employees, partners, customers, and fans. So how, exactly, do you empower these people to share, how do you measure ROI once they DO share, and how do you know what channels are most efficient? In today's Sitdown, Dave sits down with Glenn Gaudet of GaggleAMP, a CIC-based startup that is attempting to solve all of the above. 

Sitdowns With Startups - Smak

  
  
  

This week, Dave sits down with Matt Hooper. Matt is CEO of Smak - a startup that seeks to help organize & filter your online conversations. Check out the interview below, and don't miss out on the 2nd video where Matt talks about his experience here at MassChallenge.

Introducing: Sitdowns With Startups

  
  
  

When it comes to social networking, both online and in-person, Dave Cutler has made quite a name for himself over the past year. By leveraging his website, Twitter, some favorable media coverage, and good old-fashioned hustle, Dave has carved out an enviable niche. That's why we're excited to announce that we'll be featuring Dave's Sitdowns With Startups on the MITX Blog. In the weeks and months ahead, you'll be getting the inside scoop on some of Boston's hottest startups and most focused founders.

Networking Interview with Joselin Mane & Justin Levy

  
  
  

Networking has changed dramatically with the growing popularity of so many social networking tools, and the upcoming Interactive Awards have got us wondering what that really means. We turned to two of our superstar friends in the industry to hear their thoughts on how networking has developed in recent years, what this change means, and how best to use social and face-to-face networking to achieve both personal and professional goals. I spoke with Joselin Mane (JM) of BostonTweetUp, and Justin Levy (JL) of New Marketing Labs—and got some really great answers.

Be Bold, Be Bald! Interview Part 2 with Small Army CEO Jeff Freedman

  
  
  
bald cap resized 600

Enjoy part 2 of this great interview with Jeff Freedman!

Be Bold, Be Bald! Interview Pt. 1 with Small Army's Jeff Freedman

  
  
  
Be Bold, Be Bald!

MITX has some pretty amazing members. In this blog post we get to hear from one of them: Small Army's Jeff Freedman who gave us some insight into their annual fundraiser Be Bold, Be Bald. Read both blog posts and see if you finish not wanting to wear the cap on October 22nd!

Facebook Marketing - Interview with the Author, Justin Levy

  
  
  
Facebook Marketing

Last Thursday was a busy evening in the industry,but those of us who attended Justin Levy's book launch party, hosted by MITX, enjoyed an intimate evening of casual conversation, book-signing, and a few cocktails. While there may not have been an official toast, Justin took a few minutes to speak about his new bestseller, Facebook Marketing. Check out what he had to say about Facebook Marketing in this brief interview with a rep from his publisher, Eric Garulay:

Unica: Marketing / Customer Relationship Technology Finalists

  
  
  
Unica's Marketing OnDemand software earned them a nomination in this year's MITX Technology Awards in the Marketing/Customer Relationship category. Check out their interview below for more info on who they are and what they do that makes this technology so innovative.
View more presentations from MITX.
Find out more about Unica through their website, blog, or Twitter!

Questions? Comments? Share with us below! 

Litl : 1 of 3 Technology Awards Nominations for Devices

  
  
  
Litl was just announced as one of three finalists in the 2010 MITX Technology Awards Devices category! Learn more about their company and innovative webbook in the interview below!

Litl finalist interview
View more presentations from MITX.

Learn more about what makes this device developing company so unique on their site, blog, or Twitter! Ask any questions or share your thoughts below.
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