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The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

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MITX Member Spotlight: ISITE Design

  
  
  
ISITE Design

Get to know a MITX member! This month we're featuring ISITE Design.

1. Tell us what’s new at ISITE?

ISITE kicked off 2013 with a bang, with a handful of hires, project launches, and aspirations for the new year. With 6 new hires in the first 3 weeks of the year, there are big things in store across the organization. In Boston, keep an eye out for Deanna Glaze, our new Senior UX Architect (you might recognize her from Microsoft or Amazon).

We also had several major project launches over the past few months -- most recently and locally, a completely replatformed and redesigned experience for New England Biolabs and a brand new rich media site for the Harvard Institute of Politics.





Introducing: Sitdowns With Startups

  
  
  

When it comes to social networking, both online and in-person, Dave Cutler has made quite a name for himself over the past year. By leveraging his website, Twitter, some favorable media coverage, and good old-fashioned hustle, Dave has carved out an enviable niche. That's why we're excited to announce that we'll be featuring Dave's Sitdowns With Startups on the MITX Blog. In the weeks and months ahead, you'll be getting the inside scoop on some of Boston's hottest startups and most focused founders.

Industry News! Week of 3/26

  
  
  

All Web Design is Mobile Design — How to Evolve in the Mobile Era

  
  
  

This is the fifth post in our UX and design blog series. Throughout the month of March we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "How do you see the field of UX/design changing in the new technology landscape? What’s most important to know now?” This post is by Scott Kiekbusch, Sr. User Experience Architect at enterprise mobile solutions consultancy, Mobiquit. Scott has over a dozen years of experience as a user experience architect, UI designer, and digital strategist specializing in designing user friendly, forward-thinking technology solutions for some of the world's most well-known brands. Find him on Twitter @adjustafresh.

On January 9, 2007 Steve Jobs unofficially ushered in a new era of personal computing. One day later in an article on CNET, AppForge CEO, Gary Warren, predicted the death of the mobile web browser. Gary was wrong.

Ouroboros: The Promise and Perils of Pervasive Computing

  
  
  
Dustin

This is the fourth post in our UX and design blog series. Throughout the month of March we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "How do you see the field of UX/design changing in the new technology landscape? What’s most important to know now?” This post is by Dustin DiTommaso, Experience Design Director at Mad*Pow. Dustin has spent nearly a decade chasing the perfect blend of form, function and meaning while designing mobile and social applications, multi-channel experiences, behavior change support systems and customer engagement models. His work has been recognized by Yahoo!, Macworld, MITX, New York Festivals and the Boston Phoenix.

As the speed of technologic advancement increases and we hurtle towards the singularity, it is becoming increasingly important to understand the relationships formed between people and interactive technologies. We're seeing a recent and gradual shift in user experience and interaction design constructs, from Utilitarian (functional, useful, and usable) to Meaningful (aesthetic, engaging, and emotional). This is due, in part, to the rise of pervasive computing and software use as volitional activities, and the consumer trend toward buying products that are perceived to be more pleasurable to use.

UX in the Age of Responsive Web Design

  
  
  
Patrick 2 resized 600

 This is the third post in our UX and design blog series. Throughout the month of March we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "How do you see the field of UX/design changing in the new technology landscape? What’s most important to know now?” This post is by Patrick Harrington, Senior User Experience Architect at Boston Interactive. Patrick is a passionate UX, Information Architecture, and User Interface practitioner at Boston Interactive. He lives in Davis Square, Somerville, and thinks the size of Android phones is getting a bit silly.

Responsive design has taken the web by storm since Ethan Marcotte's seminal piece on the subject in the May 2010 issue of A List Apart, and later, in his book on the subject. I won't be explaining what responsive web design is (though if you are looking to see it in action, try resizing the home page of the new BostonGlobe.com or check out this handy visual example of responsive design. Instead I'm going to talk about how this new approach can and will change the way that designers, marketers, and developers approach a web project.

Responsive Workflow

A responsive web design project means that the typical waterfall methodology of research, plan, design, develop, and deploy needs to be a bit more flexible. Responsive design means instead of designing for just one or two screen sizes, we design flexible layouts to accommodate every screen width a browser or device could have. And there are a lot:

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Avoiding Culture Shock

  
  
  
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This post is part of our UX and design blog series. Throughout the month of March we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "How do you see the field of UX/design changing in the new technology landscape? What’s most important to know now?” This post is by Ryan Evans, Director of Experience Design at Corey McPherson Nash. Ryan acts as an advocate for users and their goals. His clients include Visible Measures, Phillips Exeter Academy, Museum of Science Boston, Harvard Business School, and Biogen Idec.

UX Now: Balance, Intimacy and Speed

  
  
  
keith resized 600

This is the first post in our UX and design blog series. Throughout the month of March we'll be featuring posts from some of Boston's most expert thought leaders, answering these questions: "How do you see the field of UX/design changing in the new technology landscape? What’s most important to know now?"

MITX Event Recap: Top Tweets from the Fireside Chat with Joi Ito (#MITXFC)

  
  
  
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UPDATE:   To learn more about the insights Joi shared at this event, you can also check out these awesome recap blog posts:

-Lauren Landry, Boston Innovation – “Director Joi Ito Opens Up About Why the East Coast Is the Best Coast & The Future of the MIT Media Lab”
-Barb Darrow, GigaOm – “Joi Ito: Open-source hardware is a no brainer”
-Scott  Kirsner, Boston Globe – “Media Lab director Joi Ito talks about the Valley's weaknesses, open technologies, global opportunities, and whether the lab is 'selling itself too cheap'”

Kickass Website & Usability Tips

  
  
  
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Guest post by Jake Rainis, Metropolis Creative.

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