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The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

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With Content Calendars, Conserve Energy & Work Smarter, Not Harder: Choose a Hybrid Model

  
  
  
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As we move into the last week of our social media theme we have a few more excellent posts that we want to share with you. Today we have a guest blog by Christina Kelleher, Social Media Strategist at Genuine Interactive. Christina dives into community management and how hybrid strategies are proving successful. 

Christina Kelleher (@chkelleher) is a Social Media Strategist at Genuine Interactive in the South End where she works on strategy, content and execution of digital and social media campaigns with a mixture of CPG, financial services, education and healthcare clients. Previous to Genuine Interactive, she worked on the client side managing social media for PUMA.

In their most simplistic form, social networks exist to help users connect, create and communicate, whether that need is to convey quick thoughts, post fun videos or share pictures that highlight everything from dinner to baby’s first steps. In order for brands to be successful, they have to adapt to the environment – not the other way around. They have to make sense, mixing in with milestone moments, or a fan’s eyes will glaze over.



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The MITX Community is #BostonStrong

  
  
  
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Monday's events touched the entire city of Boston but our MITX community as well. Today we received the below note from Jeff Freedman of Small Army sharing the news with us of a fellow MITX member. We wanted to pass it along to the rest of the community so we could join together in support. Please share your well wishes on the blog as Christian and Caroline move forward in their recovery. You may also donate to their recovery fund here. Together we are all #BostonStrong.

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Write for the MITX Blog! Share your Expertise on Our Favorite Industry Topics.

  
  
  
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We want YOU to write for the MITX blog! We want to feature our rock star members, and their points of view, on the most discussed and questioned industry topics. Writing for our blog is a members only benefit and one we hope everyone takes advantage of. Who better to educate our readers than some of our very own?

Have a Piece of the Interactive Awards Farm

  
  
  
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When you're part of a CSA, you get more than just vegetables. You get BETTER vegetables. You know who grows them and where they came from. In fact, you might get to work on the farm as part of your share. Because having a farm share means you're part of the farm. You have to do a little bit more to get your vegetables (drive to a farm!), but you end up with better vegetables, and your supermarket-shopper friends are definitely jealous. But the best part of it all is this: you get to be part of a community.

MITX Looks Ahead Towards Future Growth and Success

  
  
  

Nine Industry Leaders Join Board of Directors

Today MITX named nine new members to our Board of Directors, an esteemed group of marketing visionaries, accomplished entrepreneurs and industry leaders.

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Calling all MITX members - we want you to write for our blog!

  
  
  
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Are you a MITX member? Are you a writer? Do you know some stuff about some stuff? WELL! Have we got an opportunity for you.


You may have noticed that  each month we feature an interesting, awesome, and topical series on the blog. You may also have noticed that every one of those posts is guest-written by a MITX member. Well, there are lots more months, and lots more topics, and we want you to get involved! Check out the upcoming series below, and write to Kate (kate@mitx.org) to let her know you're interested - and to find out more.

Temperature@lert Competes Against Others Nationwide for $250,000 Grant

  
  
  

June 29, 2012
-- Sponsored by Chase and Living Social, online contest will award $250,000 grants to 12 small businesses. Temperature@lert has already reached 250 votes and is now eligible for the grant.-

Boston, MA – June 29, 2012 - Temperature@lert, a leader in environmental monitoring, is vying for one of 12 grants from Chase and LivingSocial’s Mission: Small Business campaign. There are at least seventy-one local Boston businesses competing for this nationwide opportunity. Businesses must receive a minimum of 250 votes to have their application considered by Chase and LivingSocial’s panelistsfor one of the grants.

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Sitdowns With Startups - Bluetrain Mobile

  
  
  

This might be some hush-hush, Web 3.0 kinda stuff, but I've heard "mobile devices" are the web's next frontier. Apparently, people are taking their telephones outside the house and using them to send electronic mail and access the World Wide Web! Alright - kidding - but let's face it, an enormous number of businesses just aren't leveraging the mobile web like they could be. Today, Dave chats with Bluetrain Mobile, a startup entirely focused on helping their customers create an engaging mobile experience for their brand. In addition to providing a holistic approach to nailing down mobile strategy, Bluetrain's Mobile Grader tool shows where even established mobile sites may be falling short.

A Host with the Most: Innovation Awards Style

  
  
  

The Innovation Awards are fast approaching and we've been on the hunt for just the right person to host this year's ceremony. The host is an integral part of the celebration, and we are determined to find just the right person - someone who understands Boston's Innovation Community, someone who's unflappable and fearless, and someone fun who can turn this into a real party!

We captured one of Debi Kleiman's conversations about the search on video. Check it out:

Help Us Create the Next MITX Website

  
  
  
MITX - What's Next

Yup, you read it right.  We want to build the next generation of MITX.org. And we need your help.

MITX is experiencing new heights of growth and engagement from our community. Our industry and the Boston digital technology scene are looking for more from us, and we want to give it to you. We think the sky is the limit in terms of where we can go together, and we need the right online hub to make it happen.

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