Subscribe! It's Fun, We Promise!

Your email:

Upcoming Events

Guest Blog for MITX

Connect with Us

Who is MITX, anyway?

The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

Current Articles | RSS Feed RSS Feed

"You Are Not Your Job … You Are Not Your F***Ing Khakis."

  
  
  
Eric Tabone

Another great post for our Company Culture theme this month from Eric Tabone, Manager, Staffing Partner at SapientNitro. Eric takes a look at the roots of a great company culture and how to find the perfect fit for you. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

In his mind, Eric Tabone is a billionaire tycoon who just works for fun. In reality, he’s a resource manager for creative talent at SapientNitro in Boston, with deep experience in project and organizational management. Having worked as Employee #3 in a previous life, Employee #90020 in his current, and a few others in between, he’s keenly interested in culture and operations at scale, the tensions in between, and how we can improve upon it all. He is constantly torn between his opposing desires to organize and to creatively break it all apart.

The article title is a quote from the movie Fight Club, arguably the most appropriate citation when analyzing capitalist organizations, second only to Jack Welch or Who Moved My Cheese?. The story is actually an interesting case study on how culture manifests within an organization – and the startling revelation of how much of our health and wellbeing lies in the hands of waiters – and makes for an apt parallel in the way we treat it, often as a kind of elephant in the room, where we quietly nod at each other in the halls, as if to say “great fight last night, your nose is looking much better, and also what’s up with the new corporate vacation policy?”.



Tags: ,

Re-inventing the Company Culture Wheel

  
  
  
Dan Adams

This month we are sharing a few guest blog posts about company culture. In this post, Dan Adams, CEO of New England Network Solutions (NENS) explains the process of re-inventing their company culture and the overall outcomes.

Dan Adams, CEO of New England Network Solutions (NENS), is a southern California native turned New England transplant. Dan is a serial entrepreneur who ran his first retail operation at the age of 14. A Berkley School of Music graduate makes him a musician - gone techie - gone business owner who cannot go a day without appreciating all the meticulous patterns that life unfolds. @4NENS

We boast about providing IT services to the Boston area for over 20 years, but looking back I wasn’t always as proud. For years our culture was undefined and weak, though everything was business as usual. Most days it felt like I was living Groundhog Day.



Tags: ,

With Content Calendars, Conserve Energy & Work Smarter, Not Harder: Choose a Hybrid Model

  
  
  
CK headshot

As we move into the last week of our social media theme we have a few more excellent posts that we want to share with you. Today we have a guest blog by Christina Kelleher, Social Media Strategist at Genuine Interactive. Christina dives into community management and how hybrid strategies are proving successful. 

Christina Kelleher (@chkelleher) is a Social Media Strategist at Genuine Interactive in the South End where she works on strategy, content and execution of digital and social media campaigns with a mixture of CPG, financial services, education and healthcare clients. Previous to Genuine Interactive, she worked on the client side managing social media for PUMA.

In their most simplistic form, social networks exist to help users connect, create and communicate, whether that need is to convey quick thoughts, post fun videos or share pictures that highlight everything from dinner to baby’s first steps. In order for brands to be successful, they have to adapt to the environment – not the other way around. They have to make sense, mixing in with milestone moments, or a fan’s eyes will glaze over.



Tags: , ,

The MITX Community is #BostonStrong

  
  
  
smallarmy

Monday's events touched the entire city of Boston but our MITX community as well. Today we received the below note from Jeff Freedman of Small Army sharing the news with us of a fellow MITX member. We wanted to pass it along to the rest of the community so we could join together in support. Please share your well wishes on the blog as Christian and Caroline move forward in their recovery. You may also donate to their recovery fund here. Together we are all #BostonStrong.

Tags: ,

Write for the MITX Blog! Share your Expertise on Our Favorite Industry Topics.

  
  
  
blog resized 600

We want YOU to write for the MITX blog! We want to feature our rock star members, and their points of view, on the most discussed and questioned industry topics. Writing for our blog is a members only benefit and one we hope everyone takes advantage of. Who better to educate our readers than some of our very own?

Have a Piece of the Interactive Awards Farm

  
  
  
tractor 2 resized 600

When you're part of a CSA, you get more than just vegetables. You get BETTER vegetables. You know who grows them and where they came from. In fact, you might get to work on the farm as part of your share. Because having a farm share means you're part of the farm. You have to do a little bit more to get your vegetables (drive to a farm!), but you end up with better vegetables, and your supermarket-shopper friends are definitely jealous. But the best part of it all is this: you get to be part of a community.

MITX Looks Ahead Towards Future Growth and Success

  
  
  

Nine Industry Leaders Join Board of Directors

Today MITX named nine new members to our Board of Directors, an esteemed group of marketing visionaries, accomplished entrepreneurs and industry leaders.

Tags: , ,

Calling all MITX members - we want you to write for our blog!

  
  
  
typewriter resized 600

Are you a MITX member? Are you a writer? Do you know some stuff about some stuff? WELL! Have we got an opportunity for you.


You may have noticed that  each month we feature an interesting, awesome, and topical series on the blog. You may also have noticed that every one of those posts is guest-written by a MITX member. Well, there are lots more months, and lots more topics, and we want you to get involved! Check out the upcoming series below, and write to Kate (kate@mitx.org) to let her know you're interested - and to find out more.

Temperature@lert Competes Against Others Nationwide for $250,000 Grant

  
  
  

June 29, 2012
-- Sponsored by Chase and Living Social, online contest will award $250,000 grants to 12 small businesses. Temperature@lert has already reached 250 votes and is now eligible for the grant.-

Boston, MA – June 29, 2012 - Temperature@lert, a leader in environmental monitoring, is vying for one of 12 grants from Chase and LivingSocial’s Mission: Small Business campaign. There are at least seventy-one local Boston businesses competing for this nationwide opportunity. Businesses must receive a minimum of 250 votes to have their application considered by Chase and LivingSocial’s panelistsfor one of the grants.

Tags: ,

Sitdowns With Startups - Bluetrain Mobile

  
  
  

This might be some hush-hush, Web 3.0 kinda stuff, but I've heard "mobile devices" are the web's next frontier. Apparently, people are taking their telephones outside the house and using them to send electronic mail and access the World Wide Web! Alright - kidding - but let's face it, an enormous number of businesses just aren't leveraging the mobile web like they could be. Today, Dave chats with Bluetrain Mobile, a startup entirely focused on helping their customers create an engaging mobile experience for their brand. In addition to providing a holistic approach to nailing down mobile strategy, Bluetrain's Mobile Grader tool shows where even established mobile sites may be falling short.

All Posts