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The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

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The Blog Days Are Over

  
  
  
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By Hannah Fleishman. Hannah is an intern at MITX. She is a rising senior at Emerson College and grew up in Italy, Germany, and Egypt. Hannah is passionate about traveling, writing, marketing, and smiling.

Emerson College hosted a social media panel last year. I arrived excited and left with mild anxiety. One of the panelists suggested that everyone have a blog to show potential employers that you’re passionate about something. I didn’t have a blog, so naturally I just heard “you will never be successful.” I needed to start blogging. I didn’t know what I was going to blog about but I had to think of something, otherwise I was a passionless pit (is that copyright infringement or is it word play?).

My friends all use Tumblr so I created an account, spent too much time picking out a free layout that someone else had designed to express my creativity, and decided this would be a travel blog. Original, I know, just like my layout. But hear me out. I spent 15 years growing up overseas. I travel back to Egypt twice a year and figured I could blog about life as an expat, or post anecdotes on being a third culture kid. Now I could say I dabble in blogging while shamelessly showcasing how worldly I am. I couldn’t believe how easy it all was.



Why Thinking Small Can be a Great Decision

  
  
  
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Guest post by Ali Robbins Hyatt. Ali is on the New Growth Platforms team at Avery Dennison, and is a member of the MITX 2010 Future Leaders Group, a group of six individuals who were chosen based on their leadership, spirit, entrepreneurialism, and early impact on the Massachusetts innovation economy. This post is part of our Digital Works: Careers in Digital Marketing, Technology, and Media Series. This series profiles the skills and experiences that make careers in this industry exciting, and provides advice to job seekers from the area’s foremost employers and experts.

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My Digital Marketing Voyage

  
  
  

Ashlee Clevenger is a Senior Marketing and Communications Specialist at Yankee Group. See her in action on Twitter at @yankeegroup (for business) and @ashleeclev (for pleasure). This post is part of our Digital Works: Careers in Digital Marketing, Technology, and Media Series. This series profiles the skills and experiences that make careers in this industry exciting, and provides advice to job seekers from the area’s foremost employers and experts.

Youth Design: Helping Students Succeed in the Creative World

  
  
  
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Guest post by Amy Draybuck and Denise Korn, Youth Design. This post is part of our Digital Works: Careers in Digital Marketing, Technology, and Media Series. This series profiles the skills and experiences that make careers in this industry exciting, and provides advice to job seekers from the area’s foremost employers and experts.

The Top 5 Things I Wish I Had Known Before I Started

  
  
  
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Guest post by Lisa Sawyer, User Experience Architect, AMP Agency. This post is part of our Digital Works: Careers in Digital Marketing, Technology, and Media Series. This series profiles the skills and experiences that make careers in this industry exciting, and provides advice to job seekers from the area’s foremost employers and experts.

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The Next Wave of Technology, Media and Entertainment

  
  
  
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On Tuesday, January 25th, MITX is hosting a Fireside Chat with Larry Weber, Chairman of the W2 Group and Founder of Weber Shandwick, the world’s largest PR firm, and Nicholas Negroponte, Co-founder and Director of the MIT Media Lab and Founder of One Laptop Per Child. We asked Larry for a sneak peek of what to expect, so check out his debrief below on how the convergence of technology and media has played out in the past, and where it’s going next.

My First Big Gig : Jobs @MITX Companies

  
  
  
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MITX is passionate about connecting our member companies with the next generation of leaders.

In this past quarter, we held our annual Career Combine, a half day event for educating and connecting students and recent grads with open opportunities in Boston.

Q2 Recap – The Momentum Continues

  
  
  

We always like to take a moment to reflect and evaluate all that has happened over the past quarter.  For our evaluation, we use the following indicators:  Top Deals, Company Buzz Watch, and Job Trends.

HubSpot : A Company Branding Success Story

  
  
  
HubSpot    logoDo you know what your company looks like to job-seekers? This Friday, MITX and Hollister are teaming up to bring you The Necessity of Branding for Talent Acquisition and Retention to delve into just how critical it is to create a distinctive and attractive company brand to obtain fresh talent in the competitive Boston job market.



MITX member, HubSpot, while acclaimed for their superb inbound-marketing tools, has also become pretty well-known in the industry for their strong company culture and brand. It's no secret that HubSpot's been thriving - Inbound marketer Rebecca Corliss takes a moment out of her busy day to share with us her insight on the role branding has played in the exponential growth of their talented company.

MITX: What 3 words would you use to describe the culture at HubSpot?

R.C: Energetic, intelligent and fun!

MITX: What got that culture going/where did it come from? How is it perpetuated?
R.C: The culture stems from the personalities of the folks who started the company, and it's perpetuated by those who come on board. One HubSpot statistic that I love is "Everyone's #1 favorite thing about HubSpot is the other HubSpotters." When you like each other (and play ping pong with each other), you work harder too!

MITX: What role has the HubSpot brand played in making the company a success? (in terms of attracting fresh talent, or building and shaping dynamic teams)
R.C: The best of the best talent want to work in a place that is fun and where hard work is rewarded. For example. HubSpot's "no policy" vacation policy is a unique privilege that catches the eye of some of the best engineers, sales reps and marketers. When a talented person has three offers on the table, we want them to pick HubSpot.

MITX: What would you like to hear discussed at the event?
R.C: I'd love to hear about more techniques companies have used to differentiate themselves and bring in great talent!
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Special thanks to Rebecca for providing us some food for thought. Be sure to check out her blog!

Do you have company branding pointers you'd like to share? Leave us your comments!

Questions on how your company can brand itself even better? Attend the discussion this Friday!



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Q1 - 2010: A Step in the Right Direction

  
  
  
Keith Cline, VentureFizz

I was honored and humbled to be asked by MITX to contribute a quarterly blog post that recaps some of the trending activity happening in Boston's tech community.  So, each quarter we will review the following:

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