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Who is MITX, anyway?

The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

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Agency Oasis: Problem Solvers Who Have Fun (See Them at FutureM)

  
  
  
Oasis

Full disclosure: Agency Oasis was the developer behind our beautiful new FutureM site.   But that means we have firsthand experience in knowing just how awesome they are to work with.  We presented them with a huge challenge for this year’s site, and they tackled it with great ideas, open communication and a lot of hard work. They have won many awards and certifications - like being a top-tier Certified Sitecore Partner - but we love them most for delivering on what they are all about: solving problems while having fun.  Read on for more about this awesome agency.

The Keys to Community Engagement - A @MITX Event Recap

  
  
  
Keys

When your customers have provided over 60 million reviews on your site, understanding who they are and successfully engaging them is critically important to your business’s success.

Web Personalization: Serendipity Or Big Brother?

  
  
  
CCTV resized 600

By guest blogger Peg Mulligan

Facebook Open Graph - Personalizing the Social Web

  
  
  
Facebook Open Graph

Facebook has been on a remarkable journey - from a dorm room at Harvard to the computer screens of over 500 million users - and now they are making the web more personalized and viral than ever with their new Open Graph.  On Thursday, June 10th, MITX hosted John Maver and Jamie Tedford's discussion of the unique possibilities this new platform at Facebook Open Graph - Living in a Personalized and Social Web World.

What's Next In: Personalization

  
  
  
I am the center of the universe

Another answer to What's Next - this time in web site personalization from yesterday's event, â€oGet Relevant: The Next Generation in Web site Personalization,†at Microsoft's fabulous NERD center.

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