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The Massachusetts Innovation & Technology Exchange (MITX) — is the community of restless companies and individuals that drive our region's tech and innovation eco-system. MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections, and provocative conversations.

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Is PR ready for Big Data?

  
  
  
Chris penn

Join us on June 2nd for the MITX Data Summit! Advisory Board Member, Christopher Penn, Vice President of Marketing Technology, Shift Communications, has written a blog that provides us with a sneak preview of what we'll be talking about on stage at this event. Register for the Data Summit here

Christopher Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. 



The Data Talent Shortage is Not Where You Think

  
  
  
Tom Hubbard

Join us on June 2nd for the MITX Data Summit! Advisory Board Members, Thomas Hubbard, who is the VP,  Head of Global Marketing at Kaspersky Lab, has written a blog that provides us with a sneak preview of what we'll be talking about on stage at this event. Register for the Data Summit here

Tom Hubbard is the Vice President, Head of Global Digital Marketing at Kaspersky Lab.  He is responsible for UX, Media, SEO, Analytics and Web Development, among many other activities, in 200+ countries. Prior to Kaspersky Lab he was the Vice President, Online Marketing at Euro RSCG Edge.

It’s not exactly breaking news that there is a rapidly worsening gap between the demand for data scientists and the actual number of data scientists. The deep investment in a ”big data” across nearly every vertical has created a demand that the current labor force, schools churning out new graduates and even supplemental workforce from overseas cannot support.



Healthcare Innovation in the Age of the Empowered Patient

  
  
  
Dave Wieneke HS

Dave Wieneke is the Digital Strategy Practice Director at Connective DX, a digital experience agency in Boston and Portland, Ore. We help organizations embrace the power of digital, align around the customer, and take control of their digital future. Dave can be reached via email at dwieneke@connectivedx.com.

How to Take Advantage of Networking Events

  
  
  
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A couple weeks ago was our Talent and Career Development Summit. The event brought together professionals from across industries and fields to talk about leadership, culture, and the workplace. Monica Faberman, an attendee, shares her experience.  

5 TED Talks to Make You Rethink Leadership and Culture at Work

  
  
  
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To prepare for our upcoming Talent and Career Development Summit, MITX Digital & Community Specialist, Justine Andrews, shares the top five TED Talks to spark conversation about leadership and culture in the workplace. 

Meet Desiree Stolar, CMO & Co-Founder, Unshrinkit

  
  
  
Desiree

At one of our MITX Up events earlier this year, Desiree brought her startup, Unshrinkit, to the table for advice and next steps. Over the next couple months, she took that advice and went all the way to Shark Tank! We contacted her and asked her a few post-Shark-Tank questions. 

How to Use Data and Analytics to Choose Where to Invest Your Marketing Dollars

  
  
  
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This blog post is about how to leverage your data and analytics team. Charlotte Jackson, Senior Manager Strategy and Analytics at Sapient Nitro, talks about how to use data and analytics to choose where to invest your marketing dollars.

How to Create Things People Love: 3 Important Things

  
  
  
Ed Boudrot

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. Speaker, Ed Boudrot, has written a blog that provides us with a sneak preview of what he'll be talking about on stage at this session "Creating Products that People Love." Register for the Design Summit here

Boston’s Dearth of Design Talent

  
  
  
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Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To set the tone, Brett Bishop of Capital One wrote a blog on Boston's reputation when it comes to design and creativity. Register for the Design Summit here

Innovation Identity: Making Design Thinking Work in the Organization You Have Today

  
  
  
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Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To spark conversation, Daniel Ostrower, member of the Design Summit advisory board, wrote a blog on innovation and design thinking. Register for the Design Summit here

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