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The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

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How to Make the Most Out of Attending FutureM

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This article was originally published on Cantina's blog on September, 29 2015:

Justify Your Trip to MITX's FutureM

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Do you need to get approval from your company to attend #FutureM15? We can help! We created the letter below to provide to your boss and help explain the value you will add to your company from attending FutureM. 

Little Details, Big Meaning: Microinteractions in Experience Design

Michael Restiano

This month's blog topic is experience design. This post was written by SapientNitro's Michael Restiano and talks about the little details in experience design that can turn into cultural signifiers. 

4 Lessons We Learned from MITX's Influence(her) Panel

"Off the Record"

This month, we're sharing a review of our first Influence(her) event: "Off the Record." For this shared review, Justine Andrews and Kate Hoffman recall the most memorable lessons from last week's "Off the Record" panel. 

What is Social Media?


Here is a new post as part of our social media theme for July. Jenna Deutsch, Interactive Project Manager at SapientNitro shares her definition of what exactly social media is.

Jenna (@JennaDeutsch) is an interactive project manager at SapientNitro. She can often be found tweeting about running, traveling, AdWeek, Ram Trucks, November Project, ice cream, and Boston. When she’s not managing OLA campaigns, she can be found running the stairs of Harvard Stadium, making to-do lists in her Moleskine, eating a Harvest Bowl at Sweetgreen, or researching her next trip.

Social media is everyone’s favorite buzzword. It seems to pertain to essentially any online interaction, making it somehow synonymous with both everything and nothing. Is this blog post about the current state of social media included in social media? Could be. Bear with me.

Your Next Best Move Could Be a Hammock

Christian Habermann

Here is another insightful post for our company culture theme. Christian Habermann, Founder of Auctus Marketing takes a look at how companies express their culture and various trends within the space.

Christian Habermann is the founder of Auctus Marketing and is a leader and innovator in the online marketing & SEO world. He lives and works in Boston where he is very involved in the start up scene. He loves to help companies of all sizes, from big Fortune 1000 companies to start ups, embrace the online marketing world and help to grow their business. He is the author of "SEO for 2014" and holds and MBA in marketing from Vanderbilt.

Well, you definitely don’t hear that every day right? But since the weather is getting nice and it’s almost summer, hang with me.

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"You Are Not Your Job … You Are Not Your F***Ing Khakis."

Eric Tabone

Another great post for our Company Culture theme this month from Eric Tabone, Manager, Staffing Partner at SapientNitro. Eric takes a look at the roots of a great company culture and how to find the perfect fit for you. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

In his mind, Eric Tabone is a billionaire tycoon who just works for fun. In reality, he’s a resource manager for creative talent at SapientNitro in Boston, with deep experience in project and organizational management. Having worked as Employee #3 in a previous life, Employee #90020 in his current, and a few others in between, he’s keenly interested in culture and operations at scale, the tensions in between, and how we can improve upon it all. He is constantly torn between his opposing desires to organize and to creatively break it all apart.

The article title is a quote from the movie Fight Club, arguably the most appropriate citation when analyzing capitalist organizations, second only to Jack Welch or Who Moved My Cheese?. The story is actually an interesting case study on how culture manifests within an organization – and the startling revelation of how much of our health and wellbeing lies in the hands of waiters – and makes for an apt parallel in the way we treat it, often as a kind of elephant in the room, where we quietly nod at each other in the halls, as if to say “great fight last night, your nose is looking much better, and also what’s up with the new corporate vacation policy?”.

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Re-inventing the Company Culture Wheel

Dan Adams

This month we are sharing a few guest blog posts about company culture. In this post, Dan Adams, CEO of New England Network Solutions (NENS) explains the process of re-inventing their company culture and the overall outcomes.

Dan Adams, CEO of New England Network Solutions (NENS), is a southern California native turned New England transplant. Dan is a serial entrepreneur who ran his first retail operation at the age of 14. A Berkley School of Music graduate makes him a musician - gone techie - gone business owner who cannot go a day without appreciating all the meticulous patterns that life unfolds. @4NENS

We boast about providing IT services to the Boston area for over 20 years, but looking back I wasn’t always as proud. For years our culture was undefined and weak, though everything was business as usual. Most days it felt like I was living Groundhog Day.

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The Resurgence of SEO Data Science via Google’s Search Analytics Tool

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Another insightful Data & Analytics themed blog post to share with you today. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Marc Choquette, Digital Media Analyst at Genuine Interactive.

Marc Choquette has more than six years experience working in SEO and web analytics on both the client and agency side. He is a 2008 graduate of Pepperdine University and is currently a digital media analyst at Genuine Interactive in Boston’s South End.

It may be hard to believe, but we’re approaching 20 years of search engines playing a central role in our online lives. And since the advent of the earliest search engines, the effort to optimize websites for optimal visibility within those search engines has existed — a practice known as Search Engine Optimization, or SEO.

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BI and the (un)necessity of now

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Another fantastic Data & Analytics themed blog post to share with you today. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by David Drollette, Sr. Director, Analytics at Wayfair.

David Drollette is the Senior Director of Analytics at Boston e-commerce retailer Wayfair, overseeing Business Intelligence and Data Science functions. David joined Wayfair in January 2006, working in various finance positions before pivoting to a leadership role within analytics. He holds a degree in Mathematics and Physics from Ithaca College.

I can almost hear the lighting of torches and gathering of pitchforks as I utter the phrase "Real time is not right for you." I know, I know. Real time is buzzy. Real time is exciting. Real time is what you need to have in order to call yourself "cutting edge." The rest is just batch, and batch is boring. I come here in full agreement of the value inherent in real time, but also bring caution from witnessing the paralysis incomplete or ineffective real time BI can bring. Let's discuss the building blocks of real time and the steps necessary for a successful deployment that adds value.

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