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9/16-9/18 - FutureM

Guest Blog for MITX

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The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

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Modern Marketing Means Humans First, Last and Always

Brian Babineau

We have had such a great month of guest blogs that we had to fit one more in for you! We are excited to wrap up this month with a post by Brian Babineau, SVP of Social Content Solutions at Arnold Worldwide. Brian provides insight into the importance of maintaining the human side of social media and marketing. 

Brian Babineau is the SVP of Social Content Solutions at Arnold Worldwide.  His team at Arnold focuses on translating brands into stories that can be brought to life through content and social media to drive business results for clients such as Carnival Cruise Lines, Jack Daniel's, New Balance, Progressive and Tyson Foods.  Prior to Arnold, he spent 4 years at Digital Influence Group and 10 years at Digitas, focused on digital media, content marketing and social media activation.

There is a constant stream of discussion, digital and otherwise, about how brands and agencies are organizing to address a new digital, social and mobile reality in marketing. These discussions all take place under the umbrella of a variety of titles which all read like the magnetic poetry of familiar watchwords: big data, integrated marketing, integrated digital, integrated social, retargeting, data targeting, contextual targeting. And these are all important topics, but sometimes I fear that we, as marketers, fall into a very dangerous trap. We forget that consumers, the very people we are trying to connect our clients, our products and our brands to, don’t care at all about any of those words, topics or watchwords.

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@angrycustomer: Please Text Me at 1-800-XXXX: Moving Social Media Support Private

Meredith Flynn Ripley

Even though our social media theme ends tomorrow we still have a few more guest blogs to share with you! This post by Meredith Flynn-Ripley, CEO/Co-Founder of HeyWire, takes a look at how to enhance customer service through social media and other innovative tools.

Meredith Flynn-Ripley, CEO/Co-Founder of HeyWire, a leading mobile messaging company and top 5 Boston App Publisher, is a broadband and mobile veteran with over 20 years of experience including CEO of Stargus and Into Networks; as well as executive positions at RoadRunner and Ogilvy & Mather Interactive.

In recent years, social media has evolved from being a “one-way” platform for companies and brands to project their recent news and updates to becoming a defacto customer support channel, where customers are conversing with the brands they use — either publicly praising their favorite brands, or just as easily venting their frustrations as they seek a solution.

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Internet of Things Visionary and Author of “Enchanted Objects” David Rose to Speak at FutureM 2014

David Rose

Conference Brings Back Popular Shark Tank-Like Startup Competition; New Startup and CMO-focused Sessions Unveiled

FutureM, the annual event showcasing the future of marketing, today announced a number of exciting additions to the 2014 program, including a headline session hosted by David Rose, co-founder and CEO of Ditto Labs. In his presentation, David will explore how “Enchanted Objects” and the Internet of Things will transform how we interact with technology and the way brands connect with consumers. Rose, an award-winning entrepreneur, author and instructor at the MIT Media Lab, recently released Enchanted Objects, a book published by Scribner that investigates how technology is imbuing everyday objects with connectivity and what it will means for businesses.

Co-located with the HubSpot INBOUND conference, FutureM will take place at the Boston Convention & Exhibition Center, September 16-18. To register for the event, visit


Prepping for the Makerpocalypse: How Social Can Help

Matt Shaw

More social media awesomeness for you! Matt Shaw, Senior Account Executive at DigitasLBi writes a great post about the future of social media and how it will be the key to surviving the makerpocalypse. Next month's theme is Data & Analytics, interesting in writing a guest blog? E-mail taylor [at] mitx [dot] org.

Matt Shaw (@NotMattShaw) develops and executes social content strategies for clients across DigitasLBi Boston. Over the last few years he’s worked with brands across industries including technology, insurance, consumer-packaged goods, athletic wear, spirits, and more. He currently lives in central Massachusetts with his wife and three children.

On the face of it, so-called “makers”—those who use their creativity to make consumer goods that are traditionally purchased—could pose a serious threat to businesses of all sizes. As many as 57% of Americans over the age of 18 identify as makers. Maker culture has sprung up in nearly every industry, empowering ordinary folks to be increasingly self-sustaining in any number of small ways, and that will only increase with the prominence 3-D printing and similar technologies.

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5 Quick Tips for Awesome Social Customer Care

Trish Fontanilla

Our members have been contributing some awesome posts to our Social Media theme this month and this one is no different. Enjoy this blog by Trish Fontanilla, VP of Community & Customer Experience at Vsnap that provides some great social media tips to help improve customer care.

Trish Fontanilla is the VP of Community & Customer Experience at Vsnap, a video messaging platform for people in sales & support. In her current role, Trish ensures the customer is at the center of all interactions involving community, support, and marketing. Follow her on Twitter at @trishofthetrade or @Vsnap (personalized video guaranteed). 

You probably realize social media support is marketing. Your community has a megaphone within arm’s length, 24 hours a day, 7 days a week. Anyone can see all of your interactions with that community in real-time, unlike email or phone calls (although even those are public knowledge these days). And don’t forget, your answers aren’t just available now, most of your public interactions are indexed by search engines as well.

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Social Media Marketing Isn’t Just Child’s Play- It’s Big Business!

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We have another social media guest blog to share with you. This one is by Ryan Connors, Marketing Analyst, at Verndale. Ryan dives into the importance of social media and the marketing implications behind this ever important communications medium. 

Ryan Connors is a marketing analyst at the experience technology company Verndale ( You can find him on Twitter at @MrRyanConnors or on his blog at

Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the  first companies in the 90’s Dot-Com boom to the first campaign on Pinterest, there’s a huge value in going into uncharted territory with a vision. That vision, extended to all marketing mediums, presents a real opportunity for the winners of tomorrow. Today, these “uncharted” territories tend to fall into three categories: social, local and mobile.

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How Twitter is Changing the Face of Customer Service

Greg Bradley

Check it out, another stellar social media guest blog! This one is by Greg Bradley, Marketing and Communications Manager at Primacy. Greg gives some awesome examples of how social media, specifically Twitter, is impacting customer service.

Greg Bradley is Marketing and Communications Manager at Primacy, a digital-first marketing and technology agency. He runs the marketing, social media and PR programs for the agency and also writes content for clients in industries like higher education, financial services and healthcare. Prior to Primacy, he worked in marketing on the client side at Travelers. 

About a year ago, my wife and I had to change vacation plans due to a death in the family. It meant moving our flights, which meant contacting customer service at the airline. And so began my first encounter with airline change fees.

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Why Service Based Businesses Should Use Social Media

Andie Tilden

Hope everyone had a nice weekend, this week we have some awesome social media guest blogs for you. Today's post is by Andie Tilden, Associate Manager for the Integrated Marketing Group at AMP Agency. Andie give some great tips for businesses about how to achieve ROI through social media. 

Andie Tilden is an Associate Manager for the Integrated Marketing Group at AMP Agency of Boston. At AMP, she helps to drive the strategy behind new business opportunities to tell a compelling story about AMP’s integrated and innovative offerings. Her experience at AMP has allowed her to gain a deep understanding of multiple industries and how social media can be integrated into their core marketing strategies. Her background is in account management where she worked on brands from various industries including casual dining, healthcare, alcoholic beverages, toy manufacturing, and non-profits. Beyond digital marketing, Andie’s interests revolve around fitness and wellness. She is a part time spinning instructor (with the best playlists in town) and enjoys improving wellness programs in the workplace.

Businesses first began integrating social media into their marketing strategies to elevate brand awareness and deepen interactions with their audiences. However, tools and data-driven analytics continue to evolve and the possibilities of social media as a marketing channel continue to change. Specifically, for service-based businesses, marketers have begun to see how social media can not only help drive traffic and improve customer service, but also analyze the social media space to optimize on what’s working, and change what’s not working.

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How Facebook’s Advertising Changes Give PR and Marketing a Competitive Edge

Amy Lyons

Excited to share another social media post with you this week! This post, written by Amy Lyons, President of SHIFT Communications discusses the impact changes in Facebook's Advertising have had on Marketing and PR departments.  

As President of SHIFT Communications, Amy Lyons provides the leadership and counsel to position SHIFT at the forefront of the PR industry. Primarily responsible for the overall strategic direction of the agency, Lyons is tasked with ensuring that SHIFT continues to deliver the creativity, innovation and service offerings that its clients have come to expect. Working hand-in-hand with SHIFT’s vice presidents in Boston, San Francisco and New York, Lyons pulls from a 15-year communications career and a keen understanding of the operational discipline and talent focus needed to grow a successful agency and, specifically, advance SHIFT’s mission and business objectives.

Suppose a major advertising network gave consumers the same opportunity that email marketers have given consumers: the ability to opt out of advertisements they didn't like. As a consumer, this has a certain appeal to it. From the perspective of a marketer, these changes could be a little unsettling. Let's see what Facebook has in store for both groups.

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6 Things Your Content Strategy Can Learn From BuzzFeed

Molly Delaney

To continue with our theme this month we have another excellent post from our friends at HB! In this blog Molly Delaney, Senior Account Executive at HB Agency gives some awesome tips on how to incorporate BuzzFeed-like strategies into your content.

Working in a variety of markets including medical imaging, clinical trial solutions, CRM, cloud computing, education solutions, and clean technology, Molly helps her clients at HB create thoughtful and strategic stories. In addition to her PR experience, Molly has a background in business-to-consumer sales, marketing and promotion, including an internship with snack company, Pirate Brands. Molly graduated from Bentley University in 2011 with a BS in Marketing. Follow her on Twitter @molly_delaney

There’s no denying the fact that BuzzFeed knows how to create content magic. Whether or not you’ve embraced the GIF-heavy, cat-meme site or not, there’s something you can learn from the BuzzFeed model.

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