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The Massachusetts Innovation & Technology Exchange (MITX) — the leading association and voice of the internet business & marketing industry. MITX is about all things digital, about what is next for the web and how it impacts the marketing and business worlds. We are passionate about creating opportunities for individuals and businesses to connect, grow and thrive. And we are committed to showcasing the ideas, the innovations, and the contributions that are fueling a thriving and integral industry in New England and throughout the world. Our mission is to capture and convey the essence of what our industry is doing, and to challenge us all to think differently, think big about what is next, because what is next is here.

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How to Use Data and Analytics to Choose Where to Invest Your Marketing Dollars

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This blog post is about how to leverage your data and analytics team. Charlotte Jackson, Senior Manager Strategy and Analytics at Sapient Nitro, talks about how to use data and analytics to choose where to invest your marketing dollars.

How to Create Things People Love: 3 Important Things

Ed Boudrot

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. Speaker, Ed Boudrot, has written a blog that provides us with a sneak preview of what he'll be talking about on stage at this session "Creating Products that People Love." Register for the Design Summit here

Boston’s Dearth of Design Talent


Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To set the tone, Brett Bishop of Capital One wrote a blog on Boston's reputation when it comes to design and creativity. Register for the Design Summit here

Innovation Identity: Making Design Thinking Work in the Organization You Have Today

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Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To spark conversation, Daniel Ostrower, member of the Design Summit advisory board, wrote a blog on innovation and design thinking. Register for the Design Summit here

Three #FollowFridays from FutureM


FutureM is over, but that doesn't mean the learning needs to end. Angelina Gennis, marketing strategist at SapientNitro, wraps up FutureM by sharing three speakers to follow on Twitter to keep the innovation going. 

The Three Most Important Takeaways of FutureM 2015

icullinan headshot

Last week was MITX's largest event, FutureM. Throughout three days of sessions and keynotes, there were valueable lessons that apply not just to marketing, but any area of business. This is a wrap up of FutureM takeaways written by Iris Cullinan, Associate Manager, at AMP. 

How to Make the Most Out of Attending FutureM

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This article was originally published on Cantina's blog on September, 29 2015:

Justify Your Trip to MITX's FutureM

FutureM Small Logo

Do you need to get approval from your company to attend #FutureM15? We can help! We created the letter below to provide to your boss and help explain the value you will add to your company from attending FutureM. 

Little Details, Big Meaning: Microinteractions in Experience Design

Michael Restiano

This month's blog topic is experience design. This post was written by SapientNitro's Michael Restiano and talks about the little details in experience design that can turn into cultural signifiers. 

4 Lessons We Learned from MITX's Influence(her) Panel

"Off the Record"

This month, we're sharing a review of our first Influence(her) event: "Off the Record." For this shared review, Justine Andrews and Kate Hoffman recall the most memorable lessons from last week's "Off the Record" panel. 

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